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1、盤起工業(yè)(大連)有限公司營銷策略研究TheResearchonMarketingStrategyofPunchIndustry(Dalian)CO．，LTDAbstractInrecentyears，withtheaccelerationofChina。SrapideconomicdevelopmentandtheintemationalizationprocessChinesemanufacturingindustryusheredintremendousopportunities，butfacedenormouschallengesaswell．Inthec
2、ompetitivemarket，howtoenhancetheabilityandcoordinatecooperativemarketingbyorganizationresourcestocreatemaximumbenefit，howtomeetcustomerneedstowinthecompetitionbecomeageneralissuewhichneedtobethoughtandsolvebyenterprises．DuringdevelopmentprocessofChineseenterprisesininternationalmarke
3、ts，howtotakeadvantageofanorganizedoverallmarketing，howtowinthecompetitionandacquirecustomersdependonoverallcollaborativebecomeauniversalprojectwhichneedtobethoughtandaddressed．PunchIndustry(Dalian)Co．，Ltd．isaglobalmanufacturingcompanyforstandardcomponents，afteryearsofdevelopment，itha
4、sbecomeoneofleadingcompaniesinstandardcomponentsfields．ItisimportantsignificantforPunchIndustrytoincreasecompetitiveinmarketbyadvancedmarketingstrategiesandachievableactionswhenfacingthechancesandchallengesfromdomesticandinternationalmarketing．Thepaperisbasedontheprincipleofmarketing
5、andresearchedinPunchIndustry(Dalian)Co．，Ltd．onmarketingstrategycases．First,theexistenceissuesofthecompanydiscussedindetailinthemarketing；Secondly，theanalysisofinternalandexternalenvironmentfacedbythecompany，theexternalenvironment，includescustomerdemand，industryenvironment，theexternal
6、environmentincludescustomerdemand，industryenvkonmenLtheinternalenvironmentincludesbusinessphilosophy，sourcingstatusandcurrentmarketingsituations；thirdly，analysisofthecompetitivenessofenterprisesthemselvesonthebasisofenvironmentalanalysis，includingtheanalysisofthekeycompetitivenessofi
7、ndustry’S，andtheSWOTapproachtotheirowncompetitivesituationanalysis；then，accordingtotheenvironmentalanalysisandcompetitiveanalysis，determinethecompany’Stargetmarketselectionandpositioning；Finally，toestablishthemarketingstrategieswhicharesuitableforenterprisedevelopmentinordertomaximiz
8、ecompetitive
