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《關(guān)于tbci的企業(yè)投資價(jià)值分析——以青島啤酒和燕京啤酒為例》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫(kù)。
1、山東大學(xué)碩士學(xué)位論文山東大學(xué)碩士學(xué)位論文ABSTRACTBecauseoftheinformationasymmetryandthecomplexityofthemarket，themostcriticalstepofthesuccessofinvestmentistochooseanenterprisewithahigherinvestmentvalue．Asthetraditionalmethodoftheanalysisofinvestmentvalue，F(xiàn)inancialAnalysishasalwaysbeenfav
2、oredbythestakeholders，reflectingtheoperatingperformanceoftheenterprisebythefinancialdata．However,theeconomysituationhasshiftedfromshortagetosurplus，whichindicatesthechoiceofconsumeristheultimaterealizationofthevalueofenterpriseproducts．Therefore，onthebasisoftheFinan
3、cialAnalysis，thispaperconstructsananalysismodelofinvestmentvalue，toprovideatheoreticalbasisofchoosingasuitableenterprisetoinvestandcontrollinginvestmentrisk．Inparticular,theTBClwhichmeansTrademark’SBrandCreditIndexhasbeentakenintotheanalysismodel．Thispaperfirstlyint
4、roducestheclassicaltheoryandanalysismethodofenterpriseinvestmentvalue，andelaboratestheresearchfindingsoftherelatedarticlesofbrandinvestment．Beforebuildingtheanalysismodelofinvestmentvalue，Idiscusstheinfluencingmechanismofthebrandcreditdegreetothecorporateprofits，ent
5、erprisevalue，brandvalueandthechoiceofconsumerscomprehensively．Subsequently,thispaperillustratesthespecificapplicationofthemodelbytakingTsingtaoBeerandYanjingBeerforexample．Inthisprocess，IfirstlyanalysetheirinvestmentvaluetakingaperspectiveoftheFinancialAnalysis．This
6、includestwodimensions：theindustryanalysisandthecorporateperspective．Forindustryanalysis，Iextractfourprincipalcomponentsbyusingtheprincipalcomponentanalysistoestablishacomprehensiveevaluationfunctionofenterpriseinvestmentvaluefinancially．Fromanenterpriseperspective，I
7、comparethefinancialratiosofthembytheuseofTheDuPontAnalysisMethod．Then,Iobtainthebrandcreditindexofthetwoenterprisesandgettheinclusionofthesortorderoftheinvestmentvalue．Accordingtotheanalysismodelbuiltinthispaper'Iconcludethattheinvestment山東大學(xué)碩士學(xué)位論文valueofTsingtaoBee
8、risbetterthanthatofYanjingBeer．Illustratingthespecificapplicationoftheanalysismodelwiththisexample，ithascertainguidingsignificancefortheus
