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1、TableofContentsofContentsAbstractinChinese...................................................................?.??......IAbstractinEnglish.......................................?.........................................IChapter1researchintroduction.....................................................
2、........1I.IBackgoundofresearch..........................................11.2Thekeypointsandvaluesofresearch????????1.3Theresearchmothod3.......?..???....????????4Chapter2TheDevelopmentprocessandenviornmentoflndustialBank’sYin-yinPlatform..............................................................
3、.............62.1Thebasicsituationofindustiralbank。2.2ThedevelopmentsituationofYin-yinPlatform.62.2.1Thedevelopmentprocess......................................62.2.2ThebasicsituationofYin-yinPlatform??????????????????..82.2.3Thebasicbusinessdevelopment?????????????????????..102.2.4TheOrganaizestruc
4、ture??????????????????????????122.3TheExternalenvironmentanalysisofYin—yinPlatform132.3.1Themacroenvironmentanalysis??.???????????????????.132.3.2Thebusinessenvironmentanalysis????????????????????.182.3.3Thecompetitiveenvironmentanalysis??.????????????????.:!:;2.4TheInternaIenvironmentanalysisofYin-
5、yinPlatform??????????282.4.1TheresourceofYin.yinPIatform?????????????????????.292.4.2TheservicescapabilityofYin-yinPlatformanalysisbyValueChain??。312.4.3ThecompetitiveadvantageofYin-yinPlatformanditspersistents????332.4.4ThevalueofYin.yinPlatformtoIndustrialBank?????????????352.5Summary37Chapter3The
6、StrategyPositioningofYin-yinPlatform....................383.1SWOTanalysisofYin-yinPlatform?...??...???.......................?..?....?:183.2ThestrategypositioningofYin·yinPlatform?...????..??..........???...433.2.1Thestrategypositioning??????????????????????????433.2.2TheStrategytarget??????????????
7、.??????????????..443.2.3ToconstructthevaluenetworkofYin.yinPlatfoITII???????????..44興業(yè)銀行“銀銀、F臺(tái)”發(fā)展戰(zhàn)略研究3.3Summary..?????????????.??.?????????????46Chapter4TheImplementationplanofthestrategytarget.......