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1、TableofContentsofContentsAbstractinChinese．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．?．??．．．．．．IAbstractinEnglish．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．?．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．IChapter1researchintroduction．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．
2、．．．．．．．．1I．IBackgoundofresearch．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．11．2Thekeypointsandvaluesofresearch????????1．3Theresearchmothod3．．．．．．．?．．???．．．．????????4Chapter2TheDevelopmentprocessandenviornmentoflndustialBank’sYin-yinPlatform．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．
3、．．．．．．．．．．．．．62．1Thebasicsituationofindustiralbank。2．2ThedevelopmentsituationofYin-yinPlatform．62．2．1Thedevelopmentprocess．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．62．2．2ThebasicsituationofYin-yinPlatform??????????????????．．82．2．3Thebasicbusinessdevelopment?????????????????????．．102．2．4TheOrganaizestruc
4、ture??????????????????????????122．3TheExternalenvironmentanalysisofYin—yinPlatform132．3．1Themacroenvironmentanalysis??．???????????????????．132．3．2Thebusinessenvironmentanalysis????????????????????．182．3．3Thecompetitiveenvironmentanalysis??．????????????????．：!：；2．4TheInternaIenvironmentanalysisofYin-
5、yinPlatform??????????282．4．1TheresourceofYin．yinPIatform?????????????????????．292．4．2TheservicescapabilityofYin-yinPlatformanalysisbyValueChain??。312．4．3ThecompetitiveadvantageofYin-yinPlatformanditspersistents????332．4．4ThevalueofYin．yinPlatformtoIndustrialBank?????????????352．5Summary37Chapter3The
6、StrategyPositioningofYin-yinPlatform．．．．．．．．．．．．．．．．．．．．383．1SWOTanalysisofYin-yinPlatform?．．．??．．．???．．．．．．．．．．．．．．．．．．．．．．．?．．?．．．．?：183．2ThestrategypositioningofYin·yinPlatform?．．．????．．??．．．．．．．．．．???．．．433．2．1Thestrategypositioning??????????????????????????433．2．2TheStrategytarget??????????????
7、．??????????????．．443．2．3ToconstructthevaluenetworkofYin．yinPlatfoITII???????????．．44興業(yè)銀行“銀銀、F臺(tái)”發(fā)展戰(zhàn)略研究3．3Summary．．?????????????．??．?????????????46Chapter4TheImplementationplanofthestrategytarget．．．．．．．
