資源描述：
《zy報業(yè)集團管控研究》由會員上傳分享，免費在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫。
1、AbstractSincetllerefo衄andopening，becauseofChina'ssustainedandrapideconomlcdevelopment，thenewspapermarkethasalsoobtainedtheconsiderabledevelopment，industrializationtrendisveryobvious．Also，withChina'sculturalSvSt鋤reform，conglomerationhasbecomeamainstrea
2、mtrendofChma’snewspaperindustrydevelopment．Since1996，China'sfirstnewsp印ergrouphaSestablished，thenewspapergrouphasreachedatotalof49，thenewspapergrouphasaIlimportantinfluenceinthefieldofdevelopmentofnewspaperandmedla1ndus仃yinChina,greatlypromotedthespec
3、ializationandMarketprocessofthenewspaperiIlduS乜瓢Butbecausehistoricalfactors，China'snewspaperindustrymaIlagementsvstemisrigid，thestructureofpropertyrightsisnotclear,resourceintegrationhasma】吖difficulties，governancestructureisnotperfectandthecomolSystem
4、1snotpe疵ct，resul血ginthenewspapergroupCannotplaytheroleofgroup·Howtoovercomemesystemobstacle，changethemodeofoperation，strengthenthegroupmanagementcontrol，formingagrouptogether,expandingthescaleand碰luenceotgroup，isthekeytothedevelopmentofChina'snewspape
5、rgroupinthlsstage·ZYDressgroupwasfoundedin2009，isalocalnewspaperofZcity,basedonthedecisionofthecentral，provincialPartyCommitteeondeepeningthereformofmeculturalsystemandthespiritoftheZcityaboutStrengtheningcultureofthecitv，tIlecu玎entmainbusinessisdmini
6、stratedbytheZmunicipalPartyCommitteePropagandaDepartmentdirectly,isitselfapublicenterprise·ZYpress對oupisdifferentfromthegeneralenterprisegroup，hastheparticularityofChlnesenewspapergroupsincommon，principlethatpartycontrolmediacannotbechanged，institutio
7、nsandenterprisesunderthecoexistence，andthepursuitofsoclalbenefitsurlderthepremiseofeconomicbenefits．TheoldmanagementsystemaIldmetraditionalmanagementideas，coupledwithChina'sspecialeulturalsystembackgroulld，resultinginthenewlyformedZYnewspapergroupmthe
8、comr01processareoftenappearingeneralenterprisegroupcontrolproblem，butalsoaspecialproblemitself．Inthispaper,theproblemofZYpressgroupcontrolwereIIstudieda11danalyzedbasedonthewholeideathatquestioning-Analysising—solv啦．Byusingthemethodoflinkingth
