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1、蘇州大學(xué)碩士學(xué)位論文突發(fā)公共事件中網(wǎng)絡(luò)輿論的作用與引導(dǎo)姓名：吳品婷申請學(xué)位級別：碩士專業(yè)：公共管理指導(dǎo)教師：朱曉2012-10突發(fā)公共事件中網(wǎng)絡(luò)輿論的作用與引導(dǎo)中文摘要當(dāng)今社會，網(wǎng)絡(luò)已經(jīng)滲透到政治、經(jīng)濟和社會生活各個領(lǐng)域。網(wǎng)絡(luò)在加速信息傳遞、推動社會發(fā)展同時，也帶來了一些困擾。網(wǎng)絡(luò)輿論已經(jīng)成為政府部門關(guān)注的焦點，突發(fā)公共事件發(fā)生后網(wǎng)絡(luò)輿論的引導(dǎo)與管理更是政府公共管理中的一個難點。近年來，我國突發(fā)公共事件頻發(fā)，與此相對應(yīng)的網(wǎng)絡(luò)輿論傳播迅速，極大地影響著政府的形象。網(wǎng)絡(luò)空間是一個公共領(lǐng)域，政府采取法律、行政及勸告等手段進行干預(yù)、管控是必要的；而對突發(fā)公共事件的處置更是政府的職責(zé)所在。因此，研
2、究突發(fā)公共事件中網(wǎng)絡(luò)輿論的引導(dǎo)和管理具有重要的現(xiàn)實意義。本文界定了突發(fā)公共事件及網(wǎng)絡(luò)輿論的概念，介紹了我國互聯(lián)網(wǎng)絡(luò)發(fā)展現(xiàn)狀和特征，并結(jié)合具體案例分析了網(wǎng)絡(luò)輿論對突發(fā)公共事件處置的雙重影響，指出了我國突發(fā)公共事件中網(wǎng)絡(luò)輿論存在的主要問題。在我國突發(fā)公共事件發(fā)生后網(wǎng)絡(luò)輿論引導(dǎo)中，應(yīng)借鑒發(fā)達國家的經(jīng)驗，建立對網(wǎng)絡(luò)輿論的監(jiān)測與分析機制，加強對媒體的管理，并注重對網(wǎng)絡(luò)輿論中意見領(lǐng)袖的約束和一般民眾的引導(dǎo)。關(guān)鍵詞：突發(fā)公共事件網(wǎng)絡(luò)輿論影響引導(dǎo)作者：吳品婷指導(dǎo)教Oili．朱曉英文摘要突發(fā)公共事件中網(wǎng)絡(luò)輿論的作用與引導(dǎo)TheFunctionAndGuidanceOfTheNetworkPublicOpi
3、nionDuringTheSuddenPublicEventsAbstractNowadaysnetworkhaspenetratedintoeveryfieldofpolitical，economicalandsociallife．Ontheonehand，itacceleratestheinformationtransferandpromotesthesocialdevelopment．Ontheotherhand．itcausessomenegativeeffect．Networkpublicopinionhasbecomethecentralissueofthegovernmen
4、tandthenetworkpublicopinionguidanceandsupervisingaftersuddenpubliceventshasbecomemoredifficultforthegovernmentpublicmanagement．Inrecentyears，thesuddenpubliceventsbecomemorefrequent．Theimageofthegovernmentshasbeenimpactedimmenselybecauseofthequicklyspreadofthenetworkpublicopinion．Consideringthenet
5、workisapublicarea，itisnecessaryforthegovernmenttotakethelegal，administrativeandadmonishedmeasuresforinterventionandsupervising．Itisalsothedutyofthegovernmenttodealwiththesuddenpublicevents．Therefore，ithasanimportantpracticalsignificancetostudytheguidanceandsupervisionofthenetworkpublicopinionduri
6、ngthesuddenpublicevents．Inthispaper,itfirstdefinestheconceptofsuddenpubliceventsandnetworkpublicopinion，andthenintroducesthedevelopmentstateandfIeat_ⅦresofthenetworkinOurcountry．Thenananalysishasbeendonefortheduale丘Iectofthenetworkpublicopinionsduringsuddenpubliceventsthroughthespecificcasesstudy
7、．ItpointsoutthemajorproblemsexistedinthenetworkpublicopinionsduringthesuddenpubliceventsinOurcountry．Atlast，itdrawsaconclusionthatduringtheguidanceofnetworkpublicopinionsafterthesuddenpubliceventsOCCurinOurcountry,theg
