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1、蘇州大學(xué)碩士學(xué)位論文突發(fā)公共事件中網(wǎng)絡(luò)輿論的作用與引導(dǎo)姓名:吳品婷申請學(xué)位級別:碩士專業(yè):公共管理指導(dǎo)教師:朱曉2012-10突發(fā)公共事件中網(wǎng)絡(luò)輿論的作用與引導(dǎo)中文摘要當(dāng)今社會,網(wǎng)絡(luò)已經(jīng)滲透到政治、經(jīng)濟和社會生活各個領(lǐng)域。網(wǎng)絡(luò)在加速信息傳遞、推動社會發(fā)展同時,也帶來了一些困擾。網(wǎng)絡(luò)輿論已經(jīng)成為政府部門關(guān)注的焦點,突發(fā)公共事件發(fā)生后網(wǎng)絡(luò)輿論的引導(dǎo)與管理更是政府公共管理中的一個難點。近年來,我國突發(fā)公共事件頻發(fā),與此相對應(yīng)的網(wǎng)絡(luò)輿論傳播迅速,極大地影響著政府的形象。網(wǎng)絡(luò)空間是一個公共領(lǐng)域,政府采取法律、行政及勸告等手段進行干預(yù)、管控是必要的;而對突發(fā)公共事件的處置更是政府的職責(zé)所在。因此,研
2、究突發(fā)公共事件中網(wǎng)絡(luò)輿論的引導(dǎo)和管理具有重要的現(xiàn)實意義。本文界定了突發(fā)公共事件及網(wǎng)絡(luò)輿論的概念,介紹了我國互聯(lián)網(wǎng)絡(luò)發(fā)展現(xiàn)狀和特征,并結(jié)合具體案例分析了網(wǎng)絡(luò)輿論對突發(fā)公共事件處置的雙重影響,指出了我國突發(fā)公共事件中網(wǎng)絡(luò)輿論存在的主要問題。在我國突發(fā)公共事件發(fā)生后網(wǎng)絡(luò)輿論引導(dǎo)中,應(yīng)借鑒發(fā)達國家的經(jīng)驗,建立對網(wǎng)絡(luò)輿論的監(jiān)測與分析機制,加強對媒體的管理,并注重對網(wǎng)絡(luò)輿論中意見領(lǐng)袖的約束和一般民眾的引導(dǎo)。關(guān)鍵詞:突發(fā)公共事件網(wǎng)絡(luò)輿論影響引導(dǎo)作者:吳品婷指導(dǎo)教Oili.朱曉英文摘要突發(fā)公共事件中網(wǎng)絡(luò)輿論的作用與引導(dǎo)TheFunctionAndGuidanceOfTheNetworkPublicOpi
3、nionDuringTheSuddenPublicEventsAbstractNowadaysnetworkhaspenetratedintoeveryfieldofpolitical,economicalandsociallife.Ontheonehand,itacceleratestheinformationtransferandpromotesthesocialdevelopment.Ontheotherhand.itcausessomenegativeeffect.Networkpublicopinionhasbecomethecentralissueofthegovernmen
4、tandthenetworkpublicopinionguidanceandsupervisingaftersuddenpubliceventshasbecomemoredifficultforthegovernmentpublicmanagement.Inrecentyears,thesuddenpubliceventsbecomemorefrequent.Theimageofthegovernmentshasbeenimpactedimmenselybecauseofthequicklyspreadofthenetworkpublicopinion.Consideringthenet
5、workisapublicarea,itisnecessaryforthegovernmenttotakethelegal,administrativeandadmonishedmeasuresforinterventionandsupervising.Itisalsothedutyofthegovernmenttodealwiththesuddenpublicevents.Therefore,ithasanimportantpracticalsignificancetostudytheguidanceandsupervisionofthenetworkpublicopinionduri
6、ngthesuddenpublicevents.Inthispaper,itfirstdefinestheconceptofsuddenpubliceventsandnetworkpublicopinion,andthenintroducesthedevelopmentstateandfIeat_ⅦresofthenetworkinOurcountry.Thenananalysishasbeendonefortheduale丘Iectofthenetworkpublicopinionsduringsuddenpubliceventsthroughthespecificcasesstudy
7、.ItpointsoutthemajorproblemsexistedinthenetworkpublicopinionsduringthesuddenpubliceventsinOurcountry.Atlast,itdrawsaconclusionthatduringtheguidanceofnetworkpublicopinionsafterthesuddenpubliceventsOCCurinOurcountry,theg