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1、天馬行空官方博客:http://t.qq.com/tmxk_docin;QQ:1318241189;QQ群:175569632BusinessModelTutorial“Howcantheypossiblyunderstandwhatweneedwhentheydon'tunderstandwhatwedo?”-ManagerofacreditapprovaldepartmentTheaudienceforthisdiscussionissoftwareengineerswhodevelopsoftwareinfrastructureanda
2、pplicationsforbusinesspeople.TableofContentsBUSINESSMODELS4RecognizingaModel4SelectingaModel4WhatHappenswhentheModelisWrong7WhatHappenswhentheProblemDefinitionisWrong8ModelsareRe-Usable9TheFallacyofGutFeelings9TheBusinessModelistheRequirementsSet10Customer11ServiceProvider1
3、1GeneralizingtheModelofCustomerandProvider11CommonBusinessActivitiesacrossIndustries11THEFIRSTEND-TO-ENDTHREAD13Overview13Cases13Summary15DEFININGTHEBUSINESSPROBLEM,OR,WHAT'SANARCHITECTGOODFOR?16Introduction16Cases16WHATISASCENARIO?18WhataretheUsesofaScenariointherealworld?
4、18Whatisthepurposeofascenariointhecontextofasoftwareproject?18WhyYouWouldWantOne?19Whatis“In”and“notIn”AScenario?20WhatDoesAScenarioLookLike?23Summary23CONCLUSIONS24PhilosophicalView24OverviewSoftwaredevelopersareaveryintelligent,uniquepopulationthattendstofavortechnologyba
5、sedsolutionstobusinessproblems.Becauseofourpredispositiontowardstechnology,wesometimeshavetroublerecognizingtheentirebusinesscontextoftheproblemthatwehavebeenaskedtosolve.Softwaredevelopers,likemanydoctors,aretrainedto“fixtheproblem”.Often,whateveryoneisfocussedonisnotthetr
6、ueproblem;itisjustasymptom.Anapproachthatrecognizesthebusinesscontextoftheproblemismorelikelytoresultinasuccessfulproject,ratherthanacancelledproject.Thebignightmareforasoftwaredevelopmentprojectisdefiningthebusinessrequirements.Whataretherequirements?Howdowegetthem?Howdowe
7、validatethem?Often,softwareprojectsspendsixmonthstooverayearjustgatheringrequirements.Givenasoftwaredevelopmentprojectforabusinessend-usercommunity,abusinessmodelprovidestheprimaryleveragetoidentifyingthecorrectsolution.Furthermore,thebusinessmodelcanbeeasilyvalidated,which
8、providessomeinsurancetothebusinessthattheyaregoingtogetvaluefortheirinvestment.Wha