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1、Unit04-ProjectSelectionOctober2004
2、ProjectManagement
3、WilhelmF.Neuh?user?IBMCorporation2003ProjectManagementAgendaUnit4:ProjectSelectionObjectivesNonnumericselectionmodelsProjectselectionoverviewLife-costcycleProfitabilitymeasuresUsingfinancialmeasurestoselectproj
4、ectsandalternativestrategiesKeymessages-Unit42Unit04
5、ProjectSelection
6、?IBMCorporation2003ProjectManagementObjectivesAttheendofthismodule,youwillbeableto-UnderstandprojectselectionanditsroleintheoverallprojectUnderstandprocessesthatdrivetheprojectselectionprocessesD
7、escribefinancialanalysisapproachesusedforprojectselection3Unit04
8、ProjectSelection
9、?IBMCorporation2003ProjectManagementNon-numericSelectionModelsSacredcowOperatingnecessityCompetitivenecessityProductlineextensionsComparativebenefitmodelJustdoit!4Unit04
10、ProjectSele
11、ction
12、?IBMCorporation2003ProjectManagementNumericProjectSelectionModelsPortfolioAnalysisOpportunitiesFuturePerceivedWhynotProfitabilitymeasuresReturnonsalesReturnoninvestmentsandreturnonassets(ROA)Netpresentvalue(NPV)5Unit04
13、ProjectSelection
14、?IBMCorporation2003P
15、rojectManagementPortfolioAnalysisinProjectSelectionAnalyticaltooltodetermineinvestmentsinproducts,systems,businesses,andservicesResultsin-InvestmentprioritiesAlternativestrategiesPerformanceimprovementinitiativesFinancialmeasurementsTypicallyusedbycorporateplann
16、ing,businesssegments,andportfoliomanagement/marketplanningteams6Unit04
17、ProjectSelection
18、?IBMCorporation2003ProjectManagementPortfolioManagement-LogicalViewPortfolioManagementDefineMarketCollectMarketPrioritiesInvestmentsAssessCapabilitiesSegmentsSegmentDataSegmentDatab
19、ySegmentDefinecustomerCollectandrankAssessmarketsOptimizecoveragemarketsegmentscustomerAssessmarketbysegmentandSelectcurrentandrequirementsattractivenessbusinessfuturemarketsDetermineAssesscompetitiveOptimizefinancialsMapcurrentcompetitivepositionEvaluatelin
20、kagetoofferingsintoenvironmentAssessfinancialvision,mission,andmarketsegmentsUnderstandmarketperformancegoalsIdent
