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1、AbstractFromrisetodevelopment,themicro—bloginChinahasbeenonlythreeyears,buttoitsphenomenalgrowthrate,ithasbecomethemostferventcommunicationtools.NotonlyordinarypeopleinterestedintheHUeofmicro—blogtorecordlife,themajorfamousmediahavealsoseentheenormouspotentialofmicro-bloginthedissemination.T
2、heyseizedtheopportunity,usingmicro—blogtoenhancetheirowninfluence.Micro—bloghasbeenthebestvalidation:”Everyoneisadisseminator.”‘‘Theecologyviewpointisthemainideologicalbasis”,thisviewisacceptedbymoreandmorepersons,andbecomeaninexhaustiblemotiveforceforsHutainabledevelopment.Mediaecologycombi
3、nestheknowledgeofecologyanddissemination,fromamacropointofview,itisthewholeofhumansocietyasanecosystem,audienceandmediaareindividualfactorsthataffectthesystem.Byinspectingtheentiresystem,itpursuesaharmoniOIlSbalancebetweenthemedia,audience,andsociety.1f11emicro-bloginChinaisstillinthecritica
4、lperiodofdevelopment,theecologicalenvironmentthataffectsitssurvivalanddevelopmentiSstillimbalance.TlliSimbalanceistheresultofbothinternalandextemalfactors,andiSboundtoaffectthedevelopmentofmicro—blog.Mediaecologyprovidesagoodperspectivetostudymicro-blog.Asanewspeciesinthemediaecosystem,thebi
5、rthofmicro·blogiscloselyrelatedwiththesurroundingmediaenvironment,butalsotoacertainextent,affectedthesurroundingecologicalenvironment.Basedonmediaecologyperspectiveonmicro—blog,regarditasanorganisminecosystem,itCantakeamorecomprehensiveandobjectivelookonitspresentandfuture.Basedonthetheoryof
6、mediaecologyasafulcrum,Iintroducetheconceptofmediaecosystem,mediaecologicalenvironment,medianicheandvectorpopulations,andplacethemicro—bloginamacro,development,dynamicevolutionaryprocess,andmakeasystematicinvestigationonthesurvivalconditionandgrowthprocessofmicro—blog.Ialsoanalyzetheintegrat
7、ionandcompetitionrelationshipbetweenmicro-blogandothermedia,currentecologicalcrisisanddilemmaofdevelopmentarealsoneededtofoeHuon.Onthebasisofthecomprehensivestudyofmicro-blog,Ihaveexploredawayofsustainabledevelopment.Keywords:micro-blog;mediaecolog