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1、華中科技大學(xué)碩士學(xué)位論文望。本文通過(guò)對(duì)2015年央視春晚與微信融合傳播進(jìn)行闡述和探討,對(duì)電視直播晚會(huì)節(jié)目新的發(fā)展渠道提出設(shè)想,得出傳播的一些新的經(jīng)驗(yàn)和總結(jié),以期望為電視直播綜藝晚會(huì)節(jié)目與新媒體的結(jié)合傳播提供參考性意見(jiàn)。關(guān)鍵詞:綜藝晚會(huì)微信傳播模式傳播效果II華中科技大學(xué)碩士學(xué)位論文AbstractWeChatgrowsasarapiddevelopment,asanemergingnewmedia,thedevelopmentcausedahugethreattoothertraditionalmedia.Infacingofthechallenges,Whetherthebiggestme
2、diaoftelevisionshouldchoosehardfighttorefusingitormergewithit?TheCCTVSpringFestivalgalaof2015tellsusthattraditionalmediashouldcorporationwithnewmedia.AccordingtoChinesehownet,ArticlesspecializinginWeChatandTVmediafusionisnotmuch,especiallythevarietylivepartyprogramintegratedwiththeWeChatcommunicati
3、onresearchisrare.Inthispaper,ontheresearchofthisaspect,IwillchoicetheCCTVSpringFestivalgalaof2015asacaseinthispaper.Thispaperisdividedintofivechapters.First,fromtheintroductiontostart,usingaliveshowandmicro-channelconvergencetoanalysesthemeaningandanalysisthereasonofselectCCTVSpringFestivalGalaof20
4、15ascasestudies.NextcontentwillanalysesthemainelementsandmainmodeoftransmissionThefirstchapterisanintroduction,consiststhesourcesoftopics,significanceofthetopicpapers,innovationandthesuccessfulexperienmentwhichwecanuseintheotherplaces.ThesecondchapterisaboutthethingsonTVshows,thefirstsectionisthede
5、finitionfortheconceptofvarietyshow.Thesecondsectionanalysissignificanceoftheuseofmicro-channelpropagationvarietyshow,ThensectionthreeresearchedthestatusofconvergencefromWechattoTVvarietyshow,thelastsectiondescribesthereasonsforchoosingtheCCTVSpringFestivalEveningof2015asarticlecase.Thethirdchaptera
6、nalyzesthemaincontentsoftheCCTVSpringFestivalEveningof2015withthespreadofmicro-channelintegration.Includingthedisseminationofmicro-channeldynamicanalysis,integrationanddisseminationofstatusSpringFestivalmicro-channelanalysis,andthensummarizestheadvantages.Thefourthchapteristhecommunicationanalyzest
7、otheconvergenceofWechatandCCTVSpringFestivalGalaof2015.ThiscontentisbasedonthetheoryofLasswell's5Wmode.Thismodeincludeanalysiscommunicator,audience,content,channelsandeffects.Thefinalchapterofthisarticleist