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1、1111BusinessPlanning234567891011123456789201112345678930111234567111111ThisPageIntentionallyLeftBlank2345678910111234567892011123456789301112345671111112345BusinessPlanning678Aguidetobusinessstart-up9101112345DavidButler678920111234567893011123456OXFORDAUCKLANDBOSTONJO
2、HANNESBURGMELBOURNENEWDELHI7111111Butterworth-HeinemannLinacreHouse,JordanHill,OxfordOX28DP2225WildwoodAvenue,Woburn,MA01801-20413AdivisionofReedEducationalandProfessionalPublishingLtd456Firstpublished200078?DavidButler200091011Allrightsreserved.Nopartofthispublication
3、maybereproducedinanymaterialform(includingphotocopyingorstoringinanymediumby1electronicmeansandwhetherornottransientlyorincidentallytosome2otheruseofthispublication)withoutthewrittenpermissionofthe3copyrightholderexceptinaccordancewiththeprovisionsoftheCopyright,4Desig
4、nsandPatentsAct1988orunderthetermsofalicenceissuedbythe5CopyrightLicensingAgencyLtd,90TottenhamCourtRoad,London,EnglandW1P0LP.Applicationsforthecopyrightholder’swritten6permissiontoreproduceanypartofthispublicationshouldbeaddressed7tothepublishers89BritishLibraryCatalo
5、guinginPublicationDataButler,David2011Businessplanning:aguidetobusinessstart-up11.Newbusinessenterprises–Planning2.Businessplanning2I.Title3658.1′14145ISBN075064706X67TypesetbyFlorenceProductionLtd,Stoodleigh,Devon8PrintedandboundinGreatBritainbyBiddlesLtd,Guildfordand
6、King’sLynn930111234567111111CONTENTS23456Prefacevii78Chapter1Theimportanceofbusinessplanning1910111Chapter2Thestructureofthebusinessplan1223Chapter3Thebusinessidea4445Chapter4Personalskillsandabilities6267Chapter5Identifyingrelevantlegislation7689Chapter6Financialplann
7、ing106201112Chapter7Financialcontrols12534Chapter8Sourcesof?nance14056Chapter9Salesandmarketing15378Chapter10Monitoringandcontrollingquality175930111Chapter11Customerservice18823Chapter12Premisesrequirements19845Chapter13Physicalresourcerequirements2116711vContents1111
8、Chapter14Recruitingandemployingstaff22423Chapter15Formulatingthebusinessplan24445Chapter16TheNVQassessmentprocess2516
