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1、AGUIDETOWRITINGABUSINESSPLANNo.004July2009IntroductionWritingabusinessplanisoneofthemostimportanttaskswhenstartingupanewbusiness.Itwillhelpyousettargets,collateallyourideas,planforthefutureofyourenterprise,andverifythatyourideaforabusinessisrealisticandworkable.Thebusinessplanisalsoanessen
2、tialtoolforattractingfundingtogetstarted.Itisadynamicdocumentthatshouldbereviewedregularlytohelpyoumonitorandmeasuretheperformanceofyourbusiness.Thisfactsheetdescribeswhatabusinessplanshouldinclude,howyoushouldgoaboutwritingoneandwhatyouwillachievebydoingso.Itincludeshintsandtipsaswellasso
3、urcesoffurtherinformation.Itisaimedparticularlyatstart-upbusinessesthatneedtoraisefunding,buttheprinciplesstatedareequallyvalidforestablishedbusinesseslookingtogrow.ThebenefitsofwritingabusinessplanThismeanstheywillwanttoseeevidencetobackupanyclaimsyoumake,andtheplanwillneedtoshowthat(atTh
4、ebusinessplanisprincipallyforyouandyourbusinessleastinthemediumterm)thebusinesswillbeabletopartnersanditcanhelpyouto:supportyouandanyborrowingrequirementsyoumayhave.?Bringtogetheryourideasandresearchintoastructuredformat.Whatshouldbeincludedintheplan??DecidewhetherorwhenyourbusinesswillbeE
5、verybusinessandsituationwillbedifferent,butthecommerciallyviable.headingsbelowareuseful'steppingstones'toincludeinanybusinessplanandwillensureyouaddressthemost?Clarifyyourbusinesspurposetoyourselfandimportantissuesthataninvestororafundingbodymaycommunicateittoanypartnersorstaff.have.?Predi
6、ctfuturescenariosandpitfallsandaddressTableofcontentsthembeforetheythreatenthesuccessofyourIncludeatableofcontentslistingthemainsectionsandbusiness.pagenumbersintheplan.Ifitisdifficulttofindkeyinformationamongamassoftextthathasnological?Setoutthestrategyforyourbusiness,andindexthepersonass
7、essingthebusinessplanwillbeparticularlyyourmarketingstrategy.frustrated,andsolesslikelytoconsidertheplanpositively.?Settargetsandobjectives,includingsalesandfinancialtargets,soyoucanmonitoryourExecutivesummarybusiness'performanceonacontinuingbasis.Thisshouldbe
