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1、COLLECTIVEBEHAVIORANDPUBLICOPINIONRapidShiftsinOpinionandCommunicationTheEuropeanInstitutefortheMediaSeriesKevin?EuropeintheMedia:AComparisonofReporting,RepresentationandRhetoricinNationalMediaSystemsinEuropeNoam/Groebel/Gerbarg?InternetTelevisionLange/Ward?MediaandElections:AHan
2、dbookandComparativeStudyVanGinneken?CollectiveBehaviorandPublicOpinion:RapidShiftsinOpinionandCommunicationCOLLECTIVEBEHAVIORANDPUBLICOPINIONRapidShiftsinOpinionandCommunicationJaapvanGinneken
LAWRENCEERLBAUMASSOCIATES,PUBLISHERS2003Mahwah,NewJerseyLondonThisedi
3、tionpublishedintheTaylor&Francise-Library,2008.“TopurchaseyourowncopyofthisoranyofTaylor&FrancisorRoutledge’scollectionofthousandsofeBookspleasegotowww.eBookstore.tandf.co.uk.”Copyright?2003byLawrenceErlbaumAssociates,Inc.Allrightsreserved.Nopartofthebookmaybereproducedinanyform,
4、byphotostat,microform,retrievalsystem,oranyothermeans,withoutthepriorwrittenpermissionofthepublisher.LawrenceErlbaumAssociates,Inc.,Publishers10IndustrialAvenueMahwah,NewJersey07430CoverdesignbyKathrynHoughtalingLacey1TranslationfromtheDutchBrein-bevingen–Snelleomslageninopinieen
5、communicatie,publishedlate1999byBoom,Amsterdam.Copyrightrestswiththeauthor.LibraryofCongressCataloging-in-PublicationDataGinneken,Jaapvan,1943–[Brein-bevingen.English]Collectivebehaviorandpublicopinion:rapidshiftsinopinionandcommunication/JaapvanGinneken.p.cm.Translationoftheauth
6、or’s:Brein-bevingen.Includesbibliographicalreferencesandindexes.ISBN0-8058-4386-8(hc:alk.paper)1.Publicopinion.2.Collectivebehavior.I.TitleHM1236.G5562002303.3′8—dc212002019731CIPISBN1-4106-0731-3Mastere-bookISBNContentsPrefaceixIntroduction:ANewVisionxiIMINDQUAKES11PublicOpinion
7、asaComplexAdaptiveSystem(CAS)3CaseNumberOne:TheTrueColorsofBenetton3ThePhenomenonofPublicOpinion8TheMetaprincipleofComplexMutation162TheContinuousMutationofInformalMessages25CaseNumberTwo:TheHappyDisneyFamily25ThePhenomenonofHearsay30TheMetaprincipleofContinuousMutation373Circula
8、rReactioninMediaHypes47CaseNumberThree:T
