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《畢業(yè)設(shè)計(jì)（論文）-鞍山報(bào)業(yè)發(fā)行總公司營(yíng)銷策略研究》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫(kù)。
1、遼寧科技大學(xué)自考本科生畢業(yè)設(shè)計(jì)（論文）第29頁(yè)鞍山報(bào)業(yè)發(fā)行總公司營(yíng)銷策略研究摘要社會(huì)主義市場(chǎng)經(jīng)濟(jì)的深入，使我國(guó)報(bào)紙由過(guò)去的賣方市場(chǎng)轉(zhuǎn)變?yōu)榧ち腋?jìng)爭(zhēng)的買方市場(chǎng)，報(bào)紙市場(chǎng)的成長(zhǎng)和變化，勢(shì)必要求鞍山報(bào)業(yè)發(fā)行公司的報(bào)紙營(yíng)銷從幼稚走向成熟。本文主要通過(guò)5個(gè)方面概括了有關(guān)鞍山報(bào)業(yè)集團(tuán)發(fā)行公司的營(yíng)銷策略：一是通過(guò)對(duì)國(guó)內(nèi)外的報(bào)紙發(fā)展歷程來(lái)闡述了有關(guān)報(bào)紙的歷史背景,并介紹了本文的寫作目的以及研究方法；二是分別介紹了有關(guān)公司的現(xiàn)狀、發(fā)展?fàn)顩r、經(jīng)營(yíng)項(xiàng)目以及發(fā)行模式，從中還提出了有關(guān)發(fā)行公司出現(xiàn)的營(yíng)銷問(wèn)題；三是通過(guò)營(yíng)銷理論基礎(chǔ)介紹了有關(guān)報(bào)紙營(yíng)銷的原則、特點(diǎn)及作用；四是介紹了有關(guān)發(fā)行公司的
2、營(yíng)銷策略組合，針對(duì)公司出現(xiàn)的問(wèn)題提出了解決方案并做出了營(yíng)銷策劃；五是闡述了發(fā)行公司的主要渠道，介紹了發(fā)行公司的渠道策略并提出了又關(guān)發(fā)行公司的渠道管理的注意事項(xiàng)。關(guān)鍵詞：發(fā)行公司，報(bào)紙營(yíng)銷，營(yíng)銷策略，渠道策略遼寧科技大學(xué)自考本科生畢業(yè)設(shè)計(jì)（論文）第29頁(yè)MarketingStrategyResearchOfAnshanNewspaperindustryReleaseCorporationAbstractSocialistmarketeconomythorough,causedourcountrynewspapertotransformbythepastseller
3、marketintothesteepcompetitionbuyers'market,thenewspapermarketgrowthandthechange,willrequestAnshannewspaperindustryissuingcompanythenewspapermarketingfromtomovetowardsweaklyinevitablymaturely.Thisarticlemainlysummarizedthrough5aspectsconcernedAnshansyndicateissuingcompany'smarketingst
4、rategy:One,throughelaboratedtothedomesticandforeignnewspaperdevelopmentcoursetherelatednewspaperhistoricalperspective,andintroducedthisarticlewritinggoalaswellastheresearchtechnique;Twowasintroducedseparatelytherelatedcompany'spresentsituation,thedevelopmentcondition,themanagementpro
5、jectaswellasthereleasepattern,alsoproposedtherelatedissuingcompanyappearedmarketingquestion;Three,introducedtherelatednewspapermarketingprinciple,thecharacteristicandthefunctionthroughthemarketingrationale;Four,introducedtherelatedissuingcompany'smarketingstrategycombination,thequest
6、ionwhichappearedinviewofthecompanyproposedthesolutionandhasmadethemarketingplan;Five,elaboratedissuingcompany'smainchannel,introducedissuingcompany'schannelstrategyandproposedclosesthemattersneedingattentionwhichtheissuingcompanythechannelmanages.Keywords:Issuingcompany；Newspapermark
7、eting;Marketingstrategyandplan;Channelstrategy遼寧科技大學(xué)自考本科生畢業(yè)設(shè)計(jì)（論文）第29頁(yè)目錄1緒論………………………………………………………………………………………...11.1國(guó)內(nèi)外報(bào)紙發(fā)展歷程.......................................................................................................11.2本文研究的目的...............................................
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