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1、oNTHETRANSLATIONoFPUBLICITYMArERIALSoFEXHIBITIoNSFRoMTHEPERSPECTIVEoFREGISTERTHEORYADissertationSubmittedtotheGraduateSchoolofHenanNormalUniversityinPartialFulfillmentoftheRequirementsfortheDegreeofMasterofArtsByWangJinSupervisor:Prof.ZhangZhiqiangMay,2014Acknowledgem
2、entsFirstandforemost,1wishtOexpressappreciationtoeverybodywhohasgivenmeahandinthewholewritingprocessofthethesis,Mymostcordialthankswouldbededicatedtomyrespectedsupervisor,Prof.ZhangZhiqiang,withouthisconstantencouragementandintellectualinspiration,andpatientguidancean
3、dinvaluablesuggestionsonmywork,1wouldnothavebeenabletocompletethepapersuccessfully.Next,1wouldliketoextentmygreatthankstoalltheteachersintheForeignLanguageDepartment,HenanNormalUniversity,whoseenlighteninglectureshavemadegreatcontributionstomyresearch.Lastbutnotleast,
4、mysinceregratitudewillgotomyfriendsandmyfamiliesfortheirsupportandhelptothefulfillmentofmystudyandcompletionofmystudies.摘要隨著中西方國家交流的不斷加深和國際貿(mào)易活動(dòng)的日益頻繁,會(huì)展業(yè)在推動(dòng)各國貿(mào)易往來、增進(jìn)國際商業(yè)政治交流上起的作用也越來越重要,會(huì)展業(yè)也因此而越來越受人關(guān)注,已成為當(dāng)今熱門話題之一。我國越來越多的企業(yè)為了打入國際市場(chǎng),開始參與到參展行為中去。在此情況下,會(huì)展宣傳的效果問題開始受到人們的廣泛關(guān)注,
5、越來越多的翻譯工作者開始將研究的目光放到了各種會(huì)展宣傳資料的翻譯上。但是,該研究領(lǐng)域領(lǐng)仍處于初始階段,相關(guān)成果較為匱乏,亟需廣大研究人員的進(jìn)一步探索。本文試圖從語域理論的角度對(duì)會(huì)展材料的英文翻譯問題進(jìn)行研究。根據(jù)韓禮德的語域理論,在翻譯過程中,譯者需要將原文的語域特征在譯文中再現(xiàn)出來,包括原文賴以產(chǎn)生的語場(chǎng)、語旨和語式,從而使譯文語域特征與原文一致。在本研究中,作者在韓禮德的語域理論框架¨卜,通過大量的語料分析,依次討論了如何在會(huì)展外宣材料翻譯中實(shí)現(xiàn)原文與譯文的語域三變量的對(duì)等。研究表明,在會(huì)展材料外宣翻譯中,語域理論對(duì)原文的分析
6、和譯文的創(chuàng)建都具有十分重要的借鑒作用;由于語場(chǎng)、語旨和語式三變量與語言的三個(gè)純理功能相對(duì)應(yīng),分別體現(xiàn)語言的概念功能、入際功能和語篇功能,作者提出在會(huì)展資料的外宣翻譯實(shí)踐中,應(yīng)將譯文和原文的語域?qū)Φ汝P(guān)系建立在概念功能、人際功能和語篇功能對(duì)等上。關(guān)鍵詞:語域理論,語域特征,會(huì)展材料,外宣翻譯AbstractWiththeincreaseofexchangesbetweenChinaandwesterncountries,thevolumeoftheinternationaltradehasbeenincreasingrapidly.C
7、onsequently,theexhibitionindustrybecomesmoreandmorepopularasitplaysanimportantroleinpromotingtradebetweendifferentcountriesandinpoliticalcommunications.Nowadays,howtodeveloptheexhibitionindustryhasbecomeoneofthehottesttopics.Inordertoentertheinternationalmarket,morean
8、dmoredomesticenterprisesbegantoparticipateintheexhibitionactivities.Atthesametime,theeffectofexhibitionpublicityisalsoreceiv