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1、BettingonChineseElectronicCars?–AnalysingBYD’sInnovationCapability17thGerpisaInternationalColloquium2009Sustainabledevelopmentintheautomobileindustry:changinglandscapesandactorsParis,France17-19June2009HuaWANGEuromedManagementEcoledeMarseilleBP921-13288MarseilleCedex9Tel.:+33(0)
2、491827302Fax:+33(0)491827804E-mail:william-hua.wang@euromed-management.comExtendedAbstractThedevelopmentoftheChineseautomobileindustryisaccompaniedbyincreasingpollutionandenergydependencyonimportedfuels(Wang2008a).Therefore,bothforeignandlocalautomakersandsuppliersareventuringin
3、totheofnewenergycarsinaimsoftakingbiggersharesofworld'sfastest-growingautomarket–China.BYDCompany,Ltd.isthelocalleaderintheproductionofhybridandelectroniccars.Inaturbulentyear2008,thecompanyreceivedinvestmentvaluedat$230millionfromAmericantycoonWarrenBuffett.OnDecember15,2008,th
4、ecompanylaunchedthefirstplug-inhybridvehicle(PHEV),oneyearaheadofGMandToyota.TheprototypeofpureelectriccarE6wasexhibitedattheShanghaiInternationalAutoShowinApril2009,andisexpectedtobesoldinEuropeintwoorthreeyears.BYDhasexperiencedthreegreatleapsforwardinlessthanfifteenyears.Foun
5、dedin1995,thecompanyquicklybecametheworldsecondlargestbatterycompanyin2002,byproducing65%oftheglobalnickel-cadmiumbatteriesand30%ofthelithium-ionmobilephonebatteries.AftercreatingtheaffiliateBYDAutoin2003,thisHongKongStockExchangelistedcompanystarteditsproductionofconventionalga
6、solinecarsthroughtheacquisitionofabankruptstate-ownedautomakerinChina.Thevolumeofsaleswasmorethan193,000unitsin2008despitethefactthatmostofitscarsappeartohavebeenbasedonimitationsofbest-sellingJapanesecars.Alsoin2008,BYDannouncedthecommercialisationoftheF3DM,aPHEVthatwasnotdepen
7、dentonaprofessionalchargingstation.BypricingtheF3DMat￥149,800($21,700),thiscarwasnearlyhalfthepriceoftheToyotaPrius(soldinChinaforabout￥280,000)withthesimilarbatterytechnology.Thus,F3DMbecamethemilestoneofBYD’sthirdstageofdevelopment–producinghybridandelectroniccars.HowcanBYDach
8、ievesuchsignificantresults?Thiscasestudyfocuses
