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1、目目目錄錄錄第一部分項(xiàng)目定位項(xiàng)目定位....................................................................................................11.1.1.項(xiàng)目分析1.項(xiàng)目分析....................................................................................................................11.1項(xiàng)目宏觀區(qū)位分析..
2、............................................................................................11.2項(xiàng)目微觀區(qū)位分析..............................................................................................61.3項(xiàng)目地塊分析.........................................................
3、.............................................72.2.2.項(xiàng)目2.項(xiàng)目SWOTSWOT分析SWOT分析....................................................................................................103.3.3.項(xiàng)目定位前提3.項(xiàng)目定位前提.....................................................................
4、.....................................154.4.4.項(xiàng)目功能組合定位4.項(xiàng)目功能組合定位..................................................................................................174.1發(fā)展商業(yè)物業(yè)的可能性....................................................................................174.2
5、發(fā)展商務(wù)寫字樓的可能性................................................................................224.3發(fā)展酒店的可能性............................................................................................254.4發(fā)展工業(yè)的可能性........................................................
6、....................................284.5發(fā)展住宅的可能性............................................................................................344.6項(xiàng)目總體功能定位............................................................................................374.7各功能支撐系統(tǒng).......
7、.........................................................................................385.5.5.項(xiàng)目開(kāi)發(fā)思路與模式5.項(xiàng)目開(kāi)發(fā)思路與模式..............................................................................................405.1案例分析.............................................
8、...............................................................405.1.1深圳萬(wàn)科城啟示....................................................................
