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1、國產(chǎn)網(wǎng)劇的困境與突圍本科畢業(yè)論文摘要網(wǎng)劇作為一種新興事物，在短期內得到了迅速發(fā)展，從早期《原色》的鮮有人問津到現(xiàn)在的《老九門》等熱劇破億點擊常態(tài)，也引得大量金主涌入這片處女地墾荒，在我國經(jīng)歷了從邊緣到主流并實現(xiàn)品牌戰(zhàn)略的發(fā)展歷程。但總體來說，國產(chǎn)網(wǎng)劇發(fā)展時日尚短，低準入門檻和監(jiān)管體系尚不完善等問題導致的量的野蠻生長和質的良莠不齊，以及畸形的輿論導向等行業(yè)亂象，讓人堪憂。因而國產(chǎn)網(wǎng)劇也成為了眾多專家學者的研究對象。本文旨在對當今國產(chǎn)網(wǎng)劇發(fā)展現(xiàn)狀進行深入探索，發(fā)現(xiàn)、了解問題，剖析原因，以期于為國產(chǎn)網(wǎng)劇的長足穩(wěn)定發(fā)展提供有效建議。關鍵詞：國產(chǎn)網(wǎng)劇崛起
2、優(yōu)勢存在問題解決對策AbstractNetworkdramaasanewthing,intheshorttermhasbeenrapiddevelopment,fromtheearly"primarycolors"ofthefewpeopletothepresent"oldnine"andotherhothitbillionnormal,butalsoattractedalotofgoldintothefilmVirginlandreclamation,inourcountryfromtheedgetothemainstreamandtoach
3、ievethedevelopmentofbrandstrategy.Butingeneral,thedevelopmentofdomesticnetworkdramaisstillshort,lowaccessthresholdandregulatorysystemisnotperfectandotherissuesledtotheamountofbarbaricgrowthandqualityofgoodandbad,andtheabnormalpublicopinionandotherindustrychaos,peopleworrying
4、Sothedomesticnetworkplayhasbecomealargenumberofexpertsandscholarsoftheobjectofstudy.Thepurposeofthispaperistoexplorethepresentsituationofthedevelopmentofdomesticnetworkplay,findouttheproblemsandanalyzethereasons,soastoprovideeffectivesuggestionsforthestabledevelopmentofdomes
5、ticnetworkplay.Keywords:Homescreenplay；Riseadvantage；Thereisaproblem；solutions目錄摘要.........................................................1Abstract..........................................................2目錄............................................................3一、緒論.
6、...........................4（一）國產(chǎn)網(wǎng)劇的發(fā)展歷程..........................5（二）國產(chǎn)網(wǎng)劇的定義............................5二、國產(chǎn)網(wǎng)劇的崛起.....................................5（一）傳播主體.......................................5（二）國產(chǎn)網(wǎng)劇的內容.........................................6（三）受眾..................
7、.......................6（四）運營之道.........................................9（五）外部推動力.........................................9三、國產(chǎn)網(wǎng)劇存在的問題...........................9（一）野蠻生長和選材同質化嚴重......................................9（二）內容低俗化和畸形價值導向...................................10（三）從業(yè)人員
8、的素質有待提高..................................10（四）廣告的過度植入讓人反感..................
