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1、AComparisonbetweenNBAandCBAHomeCultureAbstractNBA,thefinestbasketballcultureintheworld,providesagoodexamplefortheCBAinhomeculture.Thisarticlebeginswithadiscussionoftheimpactoftraditionalcultureonindividualbasketballconcepts,andgraduallydiscussestheselectionofhomevenuesandtheirfa
2、nsinhomeculture.Culturaldifferencessuchasfans,referees,andathleteshavedistinctpersonalities.ThisarticlecomparesthecultureofbasketballbetweenCBAandtheNBAthroughtheexamplestudymethodandcomparativeanalysismethod,andconcludesthereasonsforthedifferences.ThethesissummarizetheNBA'ssucc
3、essfulexperienceanddrawlessonsfromit,findtheshortcomingsoftheCBA,providesometheoreticalbasisforthefuturedevelopmentoftheCBA,andseekdevelopmentstrategiesfortheChineseprofessionalbasketballculture.Then,therearesomesuggestionsforpromotingtheimprovementoftheprofessionalbasketballlev
4、elinourcountryandthecontinuedhealthdevelopmentofsports.Finally,sportscultureisonlyoneofthebigfamilyofculture.ThisarticlestartswiththebasketballcultureandseesthedifferencesbetweenChinaandtheUnitedStatesintermsofcollectivismandindividualism,thuspromotingtheshapingandformationofour
5、country'ssportsculture,realizingthechangeofsportsconcepts,andconstantlyimprovingthelevelofnationalsports.?Keywords:HomeCulture;NBA;CBA;HomeCourtAdvantages;IndividualismVSCollectivism?NBA作為世界籃球文化的精品,在主場(chǎng)文化的構(gòu)建上,為CBA提供了良好的榜樣,本文從傳統(tǒng)文化對(duì)各自籃球觀念的影響開(kāi)始探討,逐步論述了二者主場(chǎng)文化中諸如:主場(chǎng)所在地的選取、球迷文化、裁判員文化以及
6、球員文化等較有鮮明個(gè)性的文化差異。本文通過(guò)實(shí)例研究的方法和比較分析的方法對(duì)CBA與NBA籃球文化進(jìn)行比較,并總結(jié)出差異的原因。本文總結(jié)了NBA的成功經(jīng)驗(yàn)并借鑒,找到了CBA的缺陷,為CBA的未來(lái)發(fā)展提供了理論依據(jù),并尋求中國(guó)職業(yè)籃球文化發(fā)展戰(zhàn)略。接著,對(duì)促進(jìn)我國(guó)職業(yè)籃球水平的提高和體育運(yùn)動(dòng)的持續(xù)健康發(fā)展提出了一些建議。最后,體育文化只是文化大家族之一。本文從籃球文化入手,從集體主義和個(gè)人主義角度分析中美之間的文化差異,從而推動(dòng)我國(guó)體育文化的塑造和形成,實(shí)現(xiàn)體育觀念的轉(zhuǎn)變,不斷提高國(guó)家的體育水平。關(guān)鍵詞:主場(chǎng)文化;NBA;CBA;主場(chǎng)優(yōu)勢(shì);個(gè)體主義與集體
7、主義ChapterIIntroduction1.1BackgroundofthestudyWiththedevelopmentofeconomicglobalization,Chinahasintegratedintotheworldsoundlyineveryaspectinthesedecadesandhasplayedanincreasinglyimportantroleintheworld.Duringtheprocess,moreandmorepeopleareconcerningaboutthedifferencesofsocialvalu
8、esandcustoms.Cultureexchangesisanunavoidableasp