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1、JinanUniversityTitleMacau’sgamingandtourismindustryPESTanalysisStudentNameFuFengLiStudentNo.2008053011MajorFinance(FNC)SupervisorZhangFangFangDate(dd/mm/yyyy)05/04/2012暨南大學(xué)本科生畢業(yè)論文論文題目澳門(mén)博彩旅游業(yè)PEST分析學(xué)院國(guó)際學(xué)院學(xué)系金融系專(zhuān)業(yè)金融學(xué)姓名傅鳳梨學(xué)號(hào)2008053011指導(dǎo)教師張芳芳2012年05月04日Macau’sgamingandto
2、urismindustryPESTanalysisAbstract:Enteringthe21stcentury,thegamingindustryhasdevelopedaverycloserelationwiththetourismindustryandbecomeapillarofMacao'seconomy.In2002,theMSARGovernmentliberalisedthegamingindustry,throughappropriatecompetitionandmodernoperatingandman
3、agementmodels,bringingnewmomentumtoMacao’sgamingsectorandtheentireeconomy.Althoughgamblingindustrycreatealargeamountofjobopportunityandeconomyincreasegreatlot,butcannotignoreexistingthebadeffects.BasedonthesocialbackgroundwiththeMacaogamingtourismindustryasaspecial
4、studysample,usingthePESTtoanalyzethebasisofexistingstatisticaldataandsurveydata,thisarticleassesstheinfluenceofthegamingandtourismtoMacau.Theresearchofgamingandtourismnotonlyarousedtheconcernfortheindustry,butalsohelpsittosolveitsproblemsandchallenges,andeventually
5、enhancethecompetitivenessofthegamingandtourism.KeyWords:Gamingandtourismindustry,Macaueconomy,PESTanalysisContents1.Introduction12.Polity22.1Governmentplaystheroleingamingandtourismindustry22.2Theimpacttothelaw33.Economy43.1Advantagesbroughtbygamingandtourismindust
6、ry43.1.1TherapidgrowthrateofGDP43.1.2Themainsourceincomeforthegovernment53.1.3Providingjobopportunity63.2Disadvantagesbroughtbygamingandtourismindustry93.2.1Thenewchallengeofthesupplystructure93.2.2Theimbalanceofrevenuegrowthandresidentactualincome104.Society114.1P
7、ositivesocialandculturalimpact114.2Negativesocialandculturalimpact124.2.1Theconsiderablepressureonotherindustries124.2.2Thepolarizationbetweentherichandpoor124.2.3Impactoneducation134.2.4Thelocalatmospherehaschanged135.Technology146.Conclusion15Reference15Macau’sga
8、mingandtourismindustryPESTanalysis1.IntroductionThankstoGamingindustryhasflourishdeveloping,Macauwasreputedas“MonteCarlooftheOrient”and“LasVegaso
