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1、步入商界11-分析競爭對手Analysingcompetitors一、Dialogue(一)DEREKJONES:Thetechnologyisthesameasours.德里克.瓊斯:技術(shù)和我們的一樣。Ihaveneverseentwoproductswhicharesosimilar.我從沒見過兩個如此相象的產(chǎn)品。Inconceptanddesigntherearenobasicdifferences.在理念和設(shè)計上沒有根本的不同。None.HoweverIhaveexaminedthecomponentsandtheXR59
2、0...沒有。但是,我檢驗過部件和XR590……KATEMCKENNA:WhatistheXR590?凱特.麥凱納:XR590是什么?DEREKJONES:TheXR590isthepowersourcewhichdrivesDealerDan.德里克.瓊斯:XR590是驅(qū)動“商人丹”的能量源。Ithinkithasafewweaknesses.我認(rèn)為它有幾個弱點。It'snotasgood.還不是很完善。Inmyopinionit'snotreliableenoughforchildren.我看對兒童來講還不足夠可靠。DONBR
3、ADLEY:Exactlyhowunreliableisit?堂.布拉德利:具體講,怎么個不可靠法?DEREKJONES:Ican'tsayexactly.德里克.瓊斯:我說不出來。Ihaven'tcompletedthetestsyet.我還沒完成測試。It'stooearlytosay.現(xiàn)在說為時太早。KATEMCKENNA:Willitaffecttheirsales?凱特.麥凱納:這會影響他們的銷售嗎?DONBRADLEY:Derek?堂.布拉德利:德里克?DEREKJONES:Notmuchinthefirstsixmo
4、nths,Isuppose.德里克.瓊斯:我想最初的6個月不會有太大的影響。KATEMCKENNA:It'sthefirstsixmonthsthatareimportant.凱特.麥凱納:最初的6個月才是重要的。DONBRADLEY:Edward,whatdoyouthinkoftheirpackaging?堂.布拉德利:愛德華,你認(rèn)為他們的包裝怎么樣?EDWARDGREEN:Well,plentyofbrightcolours.愛德華.格林:色彩很鮮艷。It'llhavealotofimpactatpointofsale.在現(xiàn)
5、場銷售時會有很強的沖擊效果。GERALDINE:I'mafraidtheyareallmeetingatthemoment.杰拉爾?。嚎峙滤麄儸F(xiàn)在都在開會。No,I'msorry,Idon'tknowwhattimeitwillfinish.不,對不起,我不知道會議什么時候結(jié)束。I'llputyouthroughtoMr.Harris'ssecretary,andshecanmakeanappointmentforyou.我給你轉(zhuǎn)到哈里斯先生的秘書,她可以為你安排約會。Pleaseholdtheline.請不要掛機。CLIVEHA
6、RRIS:Nicetoseeyouagain,Peter.克萊夫.哈里斯:很高興再見到你,皮特。It'sbeenalongtime.好久不見了。PETERDAY:HowarethingsatBiburySystems?皮特.戴:Bibury系統(tǒng)公司運轉(zhuǎn)的怎樣?CLIVEHARRIS:Veryinterestingatthemoment.克萊夫.哈里斯:正處在非常有趣的時期。PETERDAY:I'vejustheardyou'regoingintopartnershipwitharathergoodJapanesecompany.皮
7、特.戴:我聽說你們要和日本的一家不錯的公司合伙。CLIVEHARRIS:That'snotexactlytrue...Peter,areyoustilldoingconsultancywork?克萊夫.哈里斯:也不全是這樣……皮特,你還在做顧問業(yè)務(wù)嗎?PETERDAY:Yes.Ihaven'tretiredyet!皮特.戴:是啊。我還沒退休??!CLIVEHARRIS:Look,canIgiveyoualiftback?克萊夫.哈里斯:那,我開車送你回去,好嗎?Wehaven'thadachancetochatforalongtim
8、e.我們好久沒機會一起談?wù)劻恕ONBRADLEY:Whathaveyoufoundoutabouttheirmarketingstrategy?堂.布拉德利:你對他們的營銷策略有什么發(fā)現(xiàn)嗎?KATEMCKENNA:Theyhavealreadys