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1、步入商界11-分析競爭對手Analysingcompetitors一、Dialogue（一）DEREKJONES:Thetechnologyisthesameasours.德里克．瓊斯：技術(shù)和我們的一樣。Ihaveneverseentwoproductswhicharesosimilar.我從沒見過兩個如此相象的產(chǎn)品。Inconceptanddesigntherearenobasicdifferences.在理念和設(shè)計上沒有根本的不同。None.HoweverIhaveexaminedthecomponentsandtheXR59
2、0...沒有。但是，我檢驗過部件和XR590……KATEMCKENNA:WhatistheXR590?凱特．麥凱納：XR590是什么？DEREKJONES:TheXR590isthepowersourcewhichdrivesDealerDan.德里克．瓊斯：XR590是驅(qū)動“商人丹”的能量源。Ithinkithasafewweaknesses.我認(rèn)為它有幾個弱點。It'snotasgood.還不是很完善。Inmyopinionit'snotreliableenoughforchildren.我看對兒童來講還不足夠可靠。DONBR
3、ADLEY:Exactlyhowunreliableisit?堂．布拉德利：具體講，怎么個不可靠法？DEREKJONES:Ican'tsayexactly.德里克．瓊斯：我說不出來。Ihaven'tcompletedthetestsyet.我還沒完成測試。It'stooearlytosay.現(xiàn)在說為時太早。KATEMCKENNA:Willitaffecttheirsales?凱特．麥凱納：這會影響他們的銷售嗎？DONBRADLEY:Derek?堂．布拉德利：德里克？DEREKJONES:Notmuchinthefirstsixmo
4、nths,Isuppose.德里克．瓊斯：我想最初的6個月不會有太大的影響。KATEMCKENNA:It'sthefirstsixmonthsthatareimportant.凱特．麥凱納：最初的6個月才是重要的。DONBRADLEY:Edward,whatdoyouthinkoftheirpackaging?堂．布拉德利：愛德華，你認(rèn)為他們的包裝怎么樣？EDWARDGREEN:Well,plentyofbrightcolours.愛德華．格林：色彩很鮮艷。It'llhavealotofimpactatpointofsale.在現(xiàn)
5、場銷售時會有很強的沖擊效果。GERALDINE:I'mafraidtheyareallmeetingatthemoment.杰拉爾?。嚎峙滤麄儸F(xiàn)在都在開會。No,I'msorry,Idon'tknowwhattimeitwillfinish.不，對不起，我不知道會議什么時候結(jié)束。I'llputyouthroughtoMr.Harris'ssecretary,andshecanmakeanappointmentforyou.我給你轉(zhuǎn)到哈里斯先生的秘書，她可以為你安排約會。Pleaseholdtheline.請不要掛機。CLIVEHA
6、RRIS:Nicetoseeyouagain,Peter.克萊夫．哈里斯：很高興再見到你，皮特。It'sbeenalongtime.好久不見了。PETERDAY:HowarethingsatBiburySystems?皮特．戴：Bibury系統(tǒng)公司運轉(zhuǎn)的怎樣？CLIVEHARRIS:Veryinterestingatthemoment.克萊夫．哈里斯：正處在非常有趣的時期。PETERDAY:I'vejustheardyou'regoingintopartnershipwitharathergoodJapanesecompany.皮
7、特．戴：我聽說你們要和日本的一家不錯的公司合伙。CLIVEHARRIS:That'snotexactlytrue...Peter,areyoustilldoingconsultancywork?克萊夫．哈里斯：也不全是這樣……皮特，你還在做顧問業(yè)務(wù)嗎？PETERDAY:Yes.Ihaven'tretiredyet!皮特．戴：是啊。我還沒退休??！CLIVEHARRIS:Look,canIgiveyoualiftback?克萊夫．哈里斯：那，我開車送你回去，好嗎？Wehaven'thadachancetochatforalongtim
8、e.我們好久沒機會一起談?wù)劻恕ONBRADLEY:Whathaveyoufoundoutabouttheirmarketingstrategy?堂．布拉德利：你對他們的營銷策略有什么發(fā)現(xiàn)嗎？KATEMCKENNA:Theyhavealreadys
