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1、Unit1BusinessWriting/WrittenBusinessCommunicationLearningObjectivesIntroductionTheimportanceofwritingWordsandExpressions:1.undeniably英音：[,?ndi'nai?bli]美音：[,?nd?'na??b!?]副詞ad.不可否認(rèn)地;確鑿無疑地2.pivotal英音：['piv?tl]美音：['p?v?t!]形容詞a.樞軸的;中樞的;重要的3.permanent英音：['p?:m?n?n
2、t]美音：['p?m?n?nt]形容詞a.永久的,永恒的;永遠(yuǎn)的Natureispermanent.自然是永恒的。固定性的;常在的Thisismypermanentaddress.這是我的固定地址。4.offshoot:名詞n.[C](從樹木等主干分出來的)分枝Oneoftheoffshootsofthetrunkfellfromhighundertheweightofthesnow.樹干上的一個分枝在雪的重壓下折斷從高處掉了下來。(山脈等的)支脈支族,旁系;支族(或旁系)親屬Anoffshootofthefa
3、milysettleddownontheislandintheeighteenthcentury.這個家族的一支旁系于十八世紀(jì)在那個島上定居下來。TheImportanceofBusinessWritingBusinesscorrespondenceisavitalfactorinmakingthewordofbusinessrunefficiently,effectivelyandproductively.Outwardbusinessletters,documentsandpapersarereflecti
4、onsofacompany’simage.Therefore,agoodknowledgeofwrittencommunicationsiscrucialforthepeopleinvolvedinbusiness.Yourabilitytothinkandwriterepresentsthemostvaluablecontributionyoucanmaketoyourorganization.Youneedtobeabletogetyourideasacrosstoothersespeciallyinwri
5、ting.WordsandExpressions:1.efficiently有效地2.regulatory：adj.?調(diào)整的；（對工商業(yè)）具有監(jiān)管權(quán)的，監(jiān)管的3.gauge:vt.?計量,度量;估計,判斷CostofPoorCommunicationBesidesnormalcosts,badlywrittenmessageshaveanumberofhiddencosts.BenefitsofaGoodBusinessWritingSavingthereader’stimeSavingyourtimeIncr
6、easingconfidenceIncreasingefficiencyandeffectivenessBuildinggoodwillWordsandExpressions:goodwill:n.?友好,親善,善意,友善2.?(企業(yè)的)信譽,聲譽,商譽TextA:ArtofWriting1.PurposeofthewriterTwoCategories:ExpressiveWritingandCommunicativeWritingExpressiveWriting:Itispersonalandinform
7、al.Beginnersalwaysuseexpressivewriting.Itletsstudentsmakesenseoftheworld.CommunicativeWriting:Itisanalytic,formalandmoreorlessimpersonal.Itpresupposes---Itdemands---Forthebusinesswriter,therearesomestepsinapersuasionpaper.(p4)WordsandExpressions:Indispensabl
8、e:adj.必不可少的,必需的n.?不可缺少之物2.Style&MannerofWritingClarityThePlainStyleConcisionRhetoric3.TheDutyofAllLoversofWritingTwoduties.—truthtothefact—ethicalconsiderationsWemustensurethat-----(7points)Text
