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1、THEEFFECTSOFSOCIALMEIDAONCOMMUNICATION7TheEffectsofSocialMediaonCommunicationTHEEFFECTSOFSOCIALMEIDAONCOMMUNICATION7TheEffectsofSocialMediaonCommunicationThe“sixdegreesofseparation”theoryassumesthatanyonecangetintouchwithgetstoanotherpersoninfewerthansixsteps,andpeoplecouldconnectany
2、twopersonsbyachainof“friendofafriend”.Socialmediausesthistheorytochangethewaypeoplecommunicate.Itisaplatformthatoffersindividualstheopportunitytosharetheirpersonalperspectives,ideasandexperiences.Nowadays,itmainlyincludesthesocialnetworkingsites,blogs,podcasts,consumerproductsorservi
3、cewebsitesandinternetdiscussionforums.BasedontheInternetsocialmediatransmithugeinformationtopeople,whichhasbecomeanessentialandevenindispensablepartoftheirpersonallives.PeoplecanreceivetheirfriendsnewsonTwitter,talktothosewhohavethesameinterestsonFacebook,shareclothingandfoodonblogan
4、dcommentothers’contentonFacebook.Theyhaveastrikingabilitytoconnectwithothersandtosharetheirinterests,opinionsandeveneverything.Inotherwords,people’sbrandscanusesocialwebsitestocommunicatewiththeiraudience.Socialmediahasdifferentimpactsonourcommunication.Andweneedtoknowhowthesocialmed
5、iaevolveandchangeoursocietysendingandgettinginformation.Oneofthebestapplicationsofthesocialmediaisonbusiness.Theretailersthinksocialmediaisthemainfactorthataffectsvariousbehaviorofconsumers,includingawareness,purchasebehaviorandpost-purchasefeedbackaboutacertainbrand.Twitterconnectwi
6、thcustomersandhelpthemrecognizetheirowncharactersandpreferenceratherthanusetraditionalmethodsuchassimplypostingtheirproductsandservices,whichmakepeoplefeelmorecomfortableandconvenientTHEEFFECTSOFSOCIALMEIDAONCOMMUNICATION7interactwiththesecompanies.Forexample,JeffSwartz,theCEOoftheTi
7、mberlandCompany,useshisTwittertodisplayhispersonallifeandintroducetheTimberland’sprojecttodrawattentionofpeopletoconcerntheenvironment,insteadofthecompany’shomepage.Inthisway,SwartzmakesaconnectionwithpeopleinanefficientwaytointroduceTimberlandproducts.Inaddition,businessmenhavetheir
8、ownbroadcast
