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1、ManagerialEconomicsTheoryandPracticeThisPageIntentionallyLeftBlankManagerialEconomicsTheoryandPracticeThomasJ.WebsterLubinSchoolofBusinessPaceUniversityNewYork,NYAmsterdamBostonHeidelbergLondonNewYorkOxfordParisSanDiegoSanFranciscoSingaporeSydneyTokyoThisbookisprin
2、tedonacid-freepaper.Copyright?2003,Elsevier(USA).AllRightsReserved.Nopartofthispublicationmaybereproducedortransmittedinanyformorbyanymeans,electronicormechanical,includingphotocopy,recording,oranyinformationstorageandretrievalsystem,withoutpermissioninwritingfromt
3、hepublisher.PermissionsmaybesoughtdirectlyfromElsevier’sScience&TechnologyRightsDepartmentinOxford,UK:phone:(+44)1865843830,fax:(+44)1865853333,e-mail:permissions@elsevier.com.uk.Youmayalsocompleteyourrequeston-lineviatheElsevierSciencehomepage(http://elsevier.com)
4、,byselecting“CustomerSupport”andthen“ObtainingPermissions.”AcademicPressAnimprintofElsevierScience525BStreet,Suite1900,SanDiego,California92101-4495,USAhttp://www.academicpress.comAcademicPress84Theobald’sRoad,LondonWC1X8RR,UKhttp://www.academicpress.comLibraryofCo
5、ngressCatalogCardNumber:2003102999InternationalStandardBookNumber:0-12-740852-5PRINTEDINTHEUNITEDSTATESOFAMERICA03040506077654321Tomysons,AdamThomasandAndrewNicholasThisPageIntentionallyLeftBlankContents1IntroductionWhatisEconomics1OpportunityCost3MacroeconomicsVer
6、susMicroeconomics3WhatisManagerialEconomics4TheoriesandModels5DescriptiveVersusPrescriptiveManagerialEconomics8QuantitiveMethods8ThreeBasicEconomicQuestions9CharacteristicsofPureCapitalism11TheRoleofGovernmentinMarketEconomies13TheRoleofPro?t16TheoryoftheFirm18HowR
7、ealisticistheAssumptionofPro?tMaximization?21Owner-Manager/Principle-AgentProblem23Manager-Worker/Principle-AgentProblem25ConstraintsontheOperationsoftheFirm27AccountingPro?tVersusEconomicPro?t27NormalPro?t30VariationsinPro?tsAcrossIndustriesandFirms31ChapterReview
8、33KeyTermsandConcepts35ChapterQuestions37viiviiiContentsChapterExercises39SelectedReadings412IntroductiontoMathematicalEconomicsFunctionalRelatio
