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1、AcademicEnglishUnit1:StudyingBusinessNewwordsandexpressionsAdversity逆境；不幸Capitalistic資本主義的Compelling令人信服的array大群；大堆；大量stockholder股東workforce勞動(dòng)力prospective可能的，潛在的underestimate低估dedication奉獻(xiàn)；熱忱perseverance堅(jiān)忍；堅(jiān)持不懈mailable可郵寄的cooperative合作完成的on-demand按要求的billionaire億萬(wàn)富翁
2、undercapitalization資本不足convertible敞篷汽車sander打磨機(jī)vendor賣家Hispanic講西班牙語(yǔ)的stockbroker股票經(jīng)紀(jì)人personality名人（尤指藝人或運(yùn)動(dòng)員）facet(問(wèn)題，情況，性格等的)一個(gè)方面freeenterprise自由企業(yè)制度AmericanExpress美國(guó)運(yùn)通公司RedCross紅十字會(huì)SavetheChildren救助兒童會(huì)businessplan經(jīng)營(yíng)規(guī)劃；創(chuàng)業(yè)計(jì)劃mutualfund共同基金businesslandscape商業(yè)格局closesub
3、stitute功能接近的替代品competitiveadvantage競(jìng)爭(zhēng)優(yōu)勢(shì)competitivedynamics競(jìng)爭(zhēng)的態(tài)勢(shì)entrepreneur企業(yè)家pricing定價(jià)pricesensitive/insensitive對(duì)價(jià)格（不）敏感的pricetargeting區(qū)別定價(jià)策略salesforce銷售隊(duì)伍socialnetworkingsite（SNS）社交網(wǎng)站targetaudience目標(biāo)受眾completethesentences1.Thebank，screditratinghasbeendowngradedbec
4、auseofconcernsaboutundercapitalization.(資本不足)2.Feesandexpenseareanimportantconsiderationinselectingamutualfundbecausethesechargesloweryourreturns.3.Ifyouseekfinancingthroughabankoraninvestor，you，dbettercomeupwithacompellingbusinessplan.4.Thebankchargesafixedratefore
5、achtransaction.（交易）5.Thisiswhynoresearchstudy，nomatterhowfarbackitextends,willeverfullyprescribeanaccurateroadmapforbusinessofthefuture。6.Intelligenton-demandproductsprovidesimpler，faster，andcheapersolutionsforcustomerstolowercost.7.Hehasbeenchargedwithtaxfraud.（欺騙，
6、詐騙）8.Womennowrepresentalmost50%oftheworkforce.9.Whenitcomestopurchasinganewlap-top,customersservicematters.Unit2:MarketingNewwordsandexpressionsmarketer營(yíng)銷人員commonality共同特征；共性manipulation操縱；控制charged引起強(qiáng)烈感情的；maximize使……最大化entice誘使；誘惑nutritious有營(yíng)養(yǎng)的sociological社會(huì)學(xué)的；社會(huì)的s
7、cent氣味；香味tangible可觸知的；明確的boutique精品店（尤指精品服裝店）lifeblood命脈；生命線capitalism資本主義profitability盈利；利潤(rùn)discountstore折扣商店publicrelations公共關(guān)系銷售行為客戶關(guān)系管理經(jīng)營(yíng)理念滿足消費(fèi)者需求操縱營(yíng)銷工具誘導(dǎo)消費(fèi)者購(gòu)買產(chǎn)品有效營(yíng)銷理想的目標(biāo)市場(chǎng)促銷產(chǎn)品1theactofsales2managecustomerrelationships3businessphilosophy4satisfyconsumerrequiremen
8、ts5manipulatethetoolsofmarketing6enticeconsumerstobuyproducts7effectivemarketing8idealtargetmarket9promoteproductsmaximizeinterest10利益最大化t
