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1、BusinessFunctions:InternalAnalysisReportInternalAnalysisReportIntroductionInternalanalysisisimportantfornewproductdevelopment.Inthisreport,wewouldexplainourcoreresources,capabilitiesandconfidences.ResourcesandcapabilitiesInanalyzingtheresourcesoforganizations,Lynch(1997)indicatedthatarchitec
2、ture,reputationandinnovationabilityarecoreresources.What’smore,organizationsalsoshouldhavethecapabilitytotakethoseresourcesandusethemeffectively.Accordingly,weplantoestablishlong-termrelationshipswithsomeuniversitiestoachieveR&Dsupportforproductimprovingandinnovation.Furthermore,wewouldpaymo
3、reattentiontomaintainafavorablecommunicationwithourcustomersbyconveyingaqualityservicethatispunctualandreliable.Brandandbottledesignkotler(2003)pointsoutthatabrandisaname,term,sign,symbol,ordesign,oracombinationofthem,intendedtoidentifythegoodsofsellersandtodifferentiatethemfromcompetitors’.
4、Applyingtoourbusiness,ourlogoistheinitialsofourbrandname–CocoaAttractive.Consideringourspecialingredientofourperfume,weintenttochooseanimageofacocoaplantasourlabel.Intermsofourbottledesign,weplantousesemi-clearglassbottleswithchocolate-color.Inaddition,weselectashapeofthetraditionalchocolate
5、barasourproducts’packaging.AdvertisingplanningManyspecificcommunicationandsalesobjectivescanbeassignedtoadvertising(kotler,2003).Indevelopinganadvertisingprogram,wehavemadefourmajordecisions:1.Mission,establishapotentialmarketforchocolateflavorperfume.2.Money,maximum￡350,000peryear.3.Message
6、:pureandfresh4.Media:TV.,outdoor,andfashionmagazines4Week9,TeamworkbyJoan,Belle,Cathy,Cici,Andrew,Team2,GroupD,DMEBusinessFunctions:InternalAnalysisReportBudgetInreality,budgetisveryimportanttodobusinesssuccessfully.JustasKotler(2003)mentioned,seniormanagementmustdecidehowmuchtobudgetfornewp
7、roductdevelopment.Consequently,ourbudgetwouldfocusonlimitingthecostsofR&D,manufacturing,introductory,andincreasingtheproductivityatthesametime.Weintendtoinvest￡2milliontostart-upournewproduct,andthefundwouldbemainlyusedinR&D,rawmaterialstock,market
