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1、ThesisProposalAnalysesofHarryPotter’ScommercialcharacteristicWenLinagRuan222007303252243Class4,Grade2008Instructor:LiuChengyuSchoolofForeignLanguagesSouthwestUniversity·April23,20114I.ThesisstatementHarryPotter’scommercialsuccessnotonlyrelyonitssuccessfulbusinessmodel,butalso
2、itsarticlefeatures,whichicludingitsowncharmandtheauthor'sideas.Harrypotter'ssuccesshasbecomeamodelofmagicalnovelsandhasahugeimpact.II.TableofcontentsⅠ.AbriefintroductionofthenovelHarryPotterA.OriginsofthestoryB.ContentofthestoryC.AwardsandhonoursII.TheeconomicbenefitsofHarryP
3、otterA.ThesalesvolumeofHarryPotterB.TheRelatedproductsofHarryPotterC.ThethemeParkofHarryPotterIII.ThecommercialcharacteristicsinHarryPotterA.Targetmarket(Mainreaders)B.TheplotarrangementofHarryPotter1.Settingssuspense2.Thecontextofthenovel3.DoubletrackofthenovelC.Thelanguagef
4、eaturesofHarryPotter1.Concise,specificallyvivid2.Describeindetails,fascinating3.Verbalhumor,richinphilosophyD.Theauthor’smarketingstrategyⅣ.ThedevelopmentofthesimilarliteratureⅤ.SummaryIII.SignificanceoftheresearchAsaglobalculturalphenomenon,HarryPotterisarepresentative.Onone
5、handitiscommercialsuccessstoriesandalsothemiracleofedition.Tracingthegenerationofthiskindofphenomenonanddevelopment,notonlydoesitmakepeopleseehowbusinessandcapitaldisseminatbyculture,alsomakepeopleseehowthewriterbecomethecountry'srichestmanonwriting.4IV.Feasibilityoftheresear
6、chWithreasonabletheoreticalfoundationandresearchmethods,itisfeasibleandpracticalformetodotheresearchofthecommercialcharacteristicsinHarryPotter.Ihavethreemorereasons:Firstly,therearemanycriticalworksandanalysesbyliteratureexpertsinbooksandjournalsaswellasontheinternetsothatIc
7、ouldconsultrelevantinformation.Secondly,IaminterestedinHarryPotterandIhavereaditseveraltimes.Thirdly,Icouldturntoprofessorsforadviceintheprocessofwriting.Therefore,Iamconfidentinthefeasibilityoftheresearch.Withregardtotheproject,itissignificanttohaveaprofoundunderstandingabou
8、tthenovelaswellasthesecretofitssuccess.Therefore,Iwillstrivetoresort
