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《畢業(yè)設(shè)計(jì)(論文)：營(yíng)銷策略理論與實(shí)踐研究_論文》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在工程資料-天天文庫(kù)。
1、淺議營(yíng)銷策略理論與實(shí)踐附帶外文翻譯畢業(yè)論文二O—一年三月六日J(rèn)ournalofConsumerMarketing,2005(7)：96-100MarketingCustomerSatisfactionRHallowellJohnWileyandSons,Inc.Abstract:Customersatisfactionwithacompany'sproductsorservicesisoftenseenasthekeytoacompany'ssuccessandlong-termcompetitiveness.Inthe
2、contextofrelationshipmarketing,customersatisfactionisoftenviewedasacentraldeterminantofcustomerretention.However,thefewempiricalinvestigationsinthisareaindicatethatadirectrelationshipbetweentheseconstructsisweakorevennonexistent.Theoverallpurposeofthisarticleisto
3、developaconceptualfoundationforinvestigatingthecustomerretentionprocess,withtheuseoftheconceptsofcustomersatisfactionandrelationshipquality.Thearticleinvolvesacriticalexaminationofthesatisfaction-retentionrelationship,andthedevelopmentofamorecomprehensiveviewofth
4、ecustomer'squalityperception.Keywords:customer；Satisfaction；MarketingFirst,customersatisfactionstrategyistogetamodernenterprisecustomers,Hmoneyvotes'*magicweaponWiththechangingtimes,thegreatabundanceofmaterialwealthofsociety,customersinthemain一-consumerdemandacro
5、ssthematerialhasalackoftime,thenumberoftimesthepursuit,thepursuitofqualitytimetotheeightiesofthe20thcenturyenteredtheeraoftheendconsumersentiment.InChina,withrapideconomicdevelopment,wehaverapidlybeyondthephysicalabsenceofthetimes,thepursuitofthenumberoftimesande
6、venthepursuitofqualityandageofemotionstodaygraduallyintotheconsumerera.Spendingtimeintheemotion,thecompany'ssimilarproductshavealreadyreachedthesametime,homogeneous,withtheenergy,thesameprice,consumersarenolongerpursuethequality,functionalityandprice,butthecomfor
7、t,convenience,safety,comfort,speed,jumpaction,environmentalprotection,clean,happy,fun,etc.,consumersareincreasinglyconcernedabouttheproductwhetherfortheirownlifeenergy,enrich,comfort,beautyandspiritualquality,andexceedconsumerexpectationsinthepre-sale,sale,after-
8、salesserviceandadvice.Inotherwords,peopletodayarelookingforisa"psychologicalsatisfactionandasenseoffulfillment/1thecommodity,highvalueaddedgoodsandservices,the
