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1、外文翻譯原文China'scoldchainlogisticsmarketanditsdevelopmentstrategyMaterialSource:InternetAuthor:RuchunDeng[Abstract]frozenmostofgoodsinourdailyconsumergoods,includingeggs,meatandmeatproductscategory,aquaticproducts,fruitsandvegetables,dairyandcolddrinks,medicineandsoon.Inr
2、ecentyears,asChina'seconomicdevelopmentandpeople'slivingstandards,consumptionoffrozengoodsisgrowing.Closelyrelatedgoodsandrefrigeratedcoldchainlogisticsisdevelopingrapidly,but,overall,thedevelopmentofcoldchainlogisticsisstillnotkeepupwithmarketdemand.First,therefrigera
3、tedtransportationmarketsituationanddevelopmentstrategy.Inrecentyears,China'smeat,eggs,milk,aquaticproducts,fruitsandvegetablessuchasmorethan10%increaseperyear,ofwhich75%ofperishablefood.Theperishablegoodsmainlybyrailandroadtransport.Atpresentthevolumeofroadtransportref
4、rigerationrefrigeratedvolumeoftotal25%,Chinanowhasallkindsofrefrigeratedvehiclesmorethan6vehicles,refrigeratedtrucksannualproductioncapacityof4,000vehicles.Totalrailwayrefrigeratorcarsofmorethan5400vehicles,tomeetabout50%ofthenationalvolume.Therefore,ourrefrigeratedtra
5、nsportmarketingeneralisinshortsupply.ButitshouldbenotedthattherefrigeratedtransportmarketinChinatherearealsooutdatedfacilities,lowqualityoftransport,sociallevelisnothigh,lossofhigh-costandhigh.Viewoftherefrigeratedtransportationmarketsituation,thelogisticsenterprisesin
6、marketing,refrigeratedtransport,itshouldadoptthefollowingstrategy.First,thetraditionaltransportenterprisesshouldactivelydeveloptherefrigeratedtransportbusiness.Onroadtransportenterprises,therelativeexcesssupplyinthetransport,transportation,moreandmorecasesoflowprofits,
7、thedevelopmentofrefrigeratedtransportisawisechoice,aslongasstrengthenmarketingefforts,prospectsarebright.Second,theimplementationofprofessionaldevelopmentstrategies.Logisticsenterprisesinthedevelopmentofrefrigerated7transportbusiness,mustfollowtheroadofspecialization,t
8、hepurchaseofagoodrefrigeratedtransportequipment,hireprofessionaltalent,providingspecializedtransportationservicestoth
