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《寧波紡織服裝出口企業(yè)發(fā)展問(wèn)題與對(duì)策研究【畢業(yè)論文】》由會(huì)員上傳分享,免費(fèi)在線閱讀,更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫(kù)。
1、畢業(yè)論文(20__屆)寧波紡織服裝出口企業(yè)發(fā)展問(wèn)題與對(duì)策研究III摘要寧波是我國(guó)東部外貿(mào)導(dǎo)向經(jīng)濟(jì)的典型城市,該城市的紡織服裝業(yè)相當(dāng)發(fā)達(dá),占全國(guó)12%的紡織產(chǎn)能皆出于此。百年前在寧波誕生的“紅幫裁縫”開創(chuàng)了中國(guó)近代服裝工業(yè)的先河。一個(gè)世紀(jì)以來(lái),寧波憑借深厚的服飾文化底蘊(yùn),充分發(fā)揮服裝之鄉(xiāng)的傳統(tǒng)優(yōu)勢(shì)和改革開放的先發(fā)優(yōu)勢(shì),結(jié)合傳統(tǒng)經(jīng)驗(yàn)與現(xiàn)代科技,服裝產(chǎn)業(yè)在此取得了長(zhǎng)足發(fā)展,已形成了較大的產(chǎn)業(yè)規(guī)模,具備了較強(qiáng)的國(guó)際競(jìng)爭(zhēng)力。寧波現(xiàn)在基本形成了以男裝產(chǎn)業(yè)為核心和特色的產(chǎn)業(yè)結(jié)構(gòu)體系。杉杉、雅戈?duì)?、羅蒙、洛茲等男裝品牌己經(jīng)是家喻戶曉。受到這次金融危機(jī)的影響,寧波的紡織服裝出口曾一度大幅萎縮
2、,嚴(yán)重影響了寧波服裝業(yè)的健康發(fā)展。國(guó)家和地方政府因此采取了一系列卓有成效的措施來(lái)應(yīng)對(duì)危機(jī),并尋找新的突破點(diǎn)。本文首先對(duì)金融危機(jī)后寧波紡織服裝出口企業(yè)的現(xiàn)狀進(jìn)行闡述與分析,特別是金融危機(jī)后中小紡織服裝出口企業(yè)所受到的重大影響。接著闡述了寧波紡織服裝出口企業(yè)面臨的挑戰(zhàn)與機(jī)遇,結(jié)合當(dāng)前勞動(dòng)力優(yōu)勢(shì)迅速消失,國(guó)際訂單往印度等地轉(zhuǎn)移的大背景,引發(fā)對(duì)寧波紡織服裝出口企業(yè)的生存環(huán)境思考。隨后對(duì)提升寧波紡織服裝出口企業(yè)的競(jìng)爭(zhēng)力進(jìn)行典型經(jīng)驗(yàn)借鑒分析。最后提出比較具體的對(duì)策建議。關(guān)鍵詞:寧波;紡織服裝出口企業(yè);對(duì)策研究IIIAbstractNingboisintheeastofthetypica
3、lcitieswhoseeconomyisledbyforeigntrade.Thetextileclothingindustryisquitedeveloped,accountingforthe12%oftextileproductionareoutofthis.Born100yearsagoinNingbo,“GongBang”tailoropenedmodernChineseclothingindustryprecedent.Foracentury,Ningbowithprofounddressculture,gavefullplaytotheadvantagesof
4、traditionalcostumetownshipstarterofthereformandopenpolicy,combiningtraditionaladvantageexperienceandmoderntechnology,theclothingindustryhasmadeagreatprogress,formingthelargescaleoftheindustry,madethestrongerinternationalcompetitiveness.Ningbonowbasicallyformedmen'sclothingindustryasthecore
5、andcharacteristicindustrystructure.Shanshan,Youngor,thesebandsareclassicswidelyknown.Undertheinfluenceofthisfinancialcrisis,Ningbotextileandapparelexportswereoncedramaticallyshrinking,seriouslyaffectedthehealthydevelopmentofNingbogarmentindustry.Stateandlocalgovernmentssoadoptedaseriesofef
6、fectivemeasurestocopewiththecrisis,andfindnewbreakthrough.Inthispaper,first,afterthefinancialcrisisofthetextileandclothingexportenterpriseNingboexpoundsandanalysespresentsituationafterthefinancialcrisis,especiallysmallandmedium-sizedtextileandclothingexportenterprisebythemajorinfluence.And
7、thenexpoundsthetextileandclothingexportenterpriseNingbofacingthechallengeandopportunity,combiningthecurrentlaboradvantageisrapidlydisappearing,internationalordertoIndia,triggeringthebackgroundofthetransferofNingbotextileandclothingexportenterprisesurvivalenvir