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1、TellMeWhatIWantAdvertising&ShoppingFirstPeriodadvertisementObjectivesListenfordetailedinformationUnderstandthecodedlanguageofadsCarryoutoralactivitiesrelatedtoadsPre-listeningtasks: vocabularyMatchesAdvertisement,adCheerupFashionLikeakidinacandystoreWindowshoppingCommercialMakehappyStyleLik
2、eachildinaplacewithlotsofgoodorappealingthingsShoppingwithoutspendinganymoneyLeading-inWheredopeopleseeorheartheads?Whataresomeofthethemesthatadvertiseruse?Whatdomanyadssuggest?Whydosomepeoplethinkthatadvertisingisagoodthing?Foodads,drinkads,beautyads(化妝,潔膚用品廣告）medicineads,homeelectricappli
3、anceads,charityads(公益廣告),automobileadsTypesofadsCouldyoudescribeoneadvertisementwhichimpressesyoumost(funny,interesting,beautiful…)?Andtellyourpartnerwhattheadvertisementwantstoemphasize?Leading-inListening1:AnintroductiontoadvertisingQ1Q2Q3Q4Q5passageTask:listentothepassageandchoosethebest
4、answertoeachquestionyouhear.Newwordsspecialized專業(yè)化的outnumbercompetitionposter海報distributesamples:分發(fā)樣品Bywhatwaysdomanufacturersadvertisetheirproducts?whydomanufacturersspendlargesumsofmoneyonads?Theysometimespayforsongsabouttheirproductandcommercialradioprograms.Theyemployattractivesalesgirl
5、stodistributesamples.sentencesQ1:Whatistrueofthecontemporarybusinessworld?AQ2:Whatisnotmentionedinthepassage?DQ3:Accordingtothepassage,whatisthemostimportantmeansofadvertising?BQ4:Accordingtothepassage,whycanadvertisementinfluencepeople?DQ5:Whatisthepassagediscussing?DAnintroductiontoadvert
6、isingListening2:theinfluenceofadTask:listentothedialogtwiceandfillintheblankswiththeinformationyouhear.Listening2:theinfluenceofad(keys)1.Shoes2.lookfunny3.thereisalotoflife4.ad5.givehimextraspring6.asmuchmoney7.needextraspring8.millionsofdollars9.wearingthoseshoes10.wear11.fornothing12.rea
7、chthetop13.becauseof14.sthelse15.hardwork,dedication16.focusonhisstudies17.forgettheinfluenceofadListening3:AradioadvertisementTask:listentothepassageandanswerquestionswithyourownwordsListening3:AradioadvertisementWhatisthenameofthestoreinthead?Whatprodu
