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1、2013高考英語(yǔ)(閱讀理解)考前沖刺訓(xùn)練(3)及答案解析(第***篇)Celebrity(名人)hasbecomeoneofthemostimportantrepresentativesofpopularculture.Fansusedtobecrazyaboutspecificfilm,butnowthepublictendstobaseitsconsumption(消費(fèi))ontheinterestofcelebrityattachedtoanygivenproduct.Besides,fashionmagazineshavealmostaban
2、donedthepracticeofputtingmodelsonthecoverbecausetheydon’tsellnearlyaswellasfamousfaces.Asaresult.celebritieshaverealizedtheirunbelievablypowerfulmarketpotential,movingfromadvertisingforothers’productstodevelopingtheirown.Celebrityclothinglinesaren’tacompletelynewphenomenon,but
3、inthepasttheyweretypicallyaimedattheordinaryconsumers,andlimitedtoafewTVactresses.Todaythey’restartedbyfirstclassstarswhoseproductsenjoyequalfamewithsomeworldtopbrands.Themostsuccessfulstartupshavebeenthosebycelebritieswithspecificpersonalstyle.Ascelebritiesbecomemoreandmore
4、experiencedatthemarket,theyexpandtheirproductionscalerapidly,coveringalmostalltheproductsofdailylife.However,foreverysuccessstory,there’sarelatedwarningtaleofacelebritywhoovervaluedhisconsumerappeal.Nomatterhowfamoustheproduct’soriginis,ifitfailstoimpressconsumerswithitsownqua
5、litiesitbeginstoresembleanexerciseinselfpromotionalmarketing.Andoncetheinitial(最初的)attentiondiesdown,consumerinterestmightfade,loyalty(忠誠(chéng))returningtotriedandtruelabels.Today,celebritiesfaceevenmoresevereembarrassment.Thepopculturalcirclemightbebiggerthanever,butitsrateoftu
6、rnoverhasspeededupaswell.Each_misstep_threatens_to_reduce_a_celebrity’s_shelf_life,_andthesamenewspaperormagazinethatoncebroughthimfamehasnoproblempickinghimtopieceswhentheopportunityappears.Still,theego’s(自我的)potentialforexpansionislimitless.Havingalreadyachievedgreatwealthan
7、dpublicrecognition,manycelebritiesseefashionasthenextfrontiertobeconquered.Asthesayinggoes,successandfailurealwaysgohandinhand.Theirsuccessasdesignersmightlastonlyashorttime,butfashionlikecelebrityhasalwaysbeentemporary.5.Fashionmagazinestoday________.A.seldomputmodelsonthec
8、over-6-B.nolongerputmodelsonthecoverC.neednotworryaboutcelebr