資源描述:
《2013高考英語 閱讀理解考前沖刺訓(xùn)練(3)》由會員上傳分享,免費在線閱讀,更多相關(guān)內(nèi)容在教育資源-天天文庫。
1、2013高考英語(閱讀理解)考前沖刺訓(xùn)練(3)及答案解析(第***篇)Celebrity(名人)hasbecomeoneofthemostimportantrepresentativesofpopularculture.Fansusedtobecrazyaboutspecificfilm,butnowthepublictendstobaseitsconsumption(消費)ontheinterestofcelebrityattachedtoanygivenproduct.Besides,fashionmagazineshavealmostabandonedthepracticeofputti
2、ngmodelsonthecoverbecausetheydon’tsellnearlyaswellasfamousfaces.Asaresult.celebritieshaverealizedtheirunbelievablypowerfulmarketpotential,movingfromadvertisingforothers’productstodevelopingtheirown.Celebrityclothinglinesaren’tacompletelynewphenomenon,butinthepasttheyweretypicallyaimedattheordinaryco
3、nsumers,andlimitedtoafewTVactresses.Todaythey’restartedbyfirstclassstarswhoseproductsenjoyequalfamewithsomeworldtopbrands.Themostsuccessfulstartupshavebeenthosebycelebritieswithspecificpersonalstyle.Ascelebritiesbecomemoreandmoreexperiencedatthemarket,theyexpandtheirproductionscalerapidly,covering
4、almostalltheproductsofdailylife.However,foreverysuccessstory,there’sarelatedwarningtaleofacelebritywhoovervaluedhisconsumerappeal.Nomatterhowfamoustheproduct’soriginis,ifitfailstoimpressconsumerswithitsownqualitiesitbeginstoresembleanexerciseinselfpromotionalmarketing.Andoncetheinitial(最初的)attentio
5、ndiesdown,consumerinterestmightfade,loyalty(忠誠)returningtotriedandtruelabels.Today,celebritiesfaceevenmoresevereembarrassment.Thepopculturalcirclemightbebiggerthanever,butitsrateofturnoverhasspeededupaswell.Each_misstep_threatens_to_reduce_a_celebrity’s_shelf_life,_andthesamenewspaperormagazineth
6、atoncebroughthimfamehasnoproblempickinghimtopieceswhentheopportunityappears.Still,theego’s(自我的)potentialforexpansionislimitless.Havingalreadyachievedgreatwealthandpublicrecognition,manycelebritiesseefashionasthenextfrontiertobeconquered.Asthesayinggoes,successandfailurealwaysgohandinhand.Theirsucces
7、sasdesignersmightlastonlyashorttime,butfashionlikecelebrityhasalwaysbeentemporary.5.Fashionmagazinestoday________.A.seldomputmodelsonthecoverB.nolongerputmodelsonthecoverC.neednotworryaboutcelebriti