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1、中國轎車對亞洲市場國際營銷策略分析TheAnalysisofInternationalMarketingStrategyofChineseAutomobiletoAsiaMarket摘要入世以來，中國自主品牌汽車獲得了長足發(fā)展，形成了較完整的汽車產(chǎn)業(yè)體系。政府也通過產(chǎn)業(yè)政策對汽車產(chǎn)業(yè)進行宏觀管理，引進技術(shù)、合資經(jīng)營，摸索了對外合作、合資的經(jīng)驗，使中國自主品牌汽車水平有了較大的提高。因此，我國引進了大量先進技術(shù)和設(shè)備，改善了汽車產(chǎn)業(yè)的結(jié)構(gòu)，提高了產(chǎn)品質(zhì)量，為擴大汽車產(chǎn)品出口奠定了基礎(chǔ)。隨著汽車工業(yè)的逐漸發(fā)展和經(jīng)濟的增長，汽車市場需求也在不斷更新，在市場競爭機制的調(diào)節(jié)下，汽車營銷的模式也將隨之更
2、新。論文首先介紹了國汽車的現(xiàn)狀及開發(fā)亞洲市場的意義。在此基礎(chǔ)上通過亞洲市場的了解，自主品牌汽車企業(yè)必須面對所處的外環(huán)境、宏微觀環(huán)境以及結(jié)合我國的特點進行分析，從而找到汽車企業(yè)所面臨的機會與威脅、優(yōu)勢與劣勢，對汽車企業(yè)實施危機管理以及研究相應(yīng)的國際營銷策略，構(gòu)建一套既有理論依據(jù)又具實踐價值的危機管理對策，以保證汽車產(chǎn)業(yè)的可持續(xù)發(fā)展并對開發(fā)亞洲市場的國際營銷策略具有重要的現(xiàn)實意義。關(guān)鍵詞：自主品牌；亞洲市場；國際營銷策略AbstractSinceaccessiontotheWTO,Chineseself-ownedbrandcarhadgrownbyleapsandbounds,forminga
3、morecompletesystemoftheautomobileindustry.Governmentpolicyontheautomotiveindustrythroughtheindustrytocarryoutthemacro-management,technology,jointventures,foreigncooperationinexploringajointventureexperience,sothatthelevelofChineseself-ownedbandcarhasbeengreatlydeveloped.China’sautomobileindustrytoi
4、ntroducealargenumberofadvancedtechnologyandequipment,automotiveindustryhasimprovedproductmix,improvedproductquality,toexpandexportsofautomotiveproductslaidthefoundation.Withtheprogressivedevelopmentoftheautomobileindustryandeconomicgrowth,theautomotivemarketdemandsarealsocontinuouslyupdated.Underth
5、eregulationofcompetitioninthemarket,themodeofautomotivemarketingwillbeupdated.ThispaperfirstintroducedthestatusofautomobileathomeandthesignificancetoopenupAsiaMarket.Onthisbasis,self-ownedbandcarmustfaceinternalandexternal,macroandmicroconditionandwithdomesticfeaturestoanalyzebyunderstandingofAsiaM
6、arket,thenautomotivecompaniescanfindwhicharefacedopportunities、strengths、weaknessesandthreatstocarryoutcrisismanagementontheautomotivecompaniesandresearchtherelevantinternationalmarketingstrategyinordertobuildtheoreticalandpracticalvalueofthecrisismanagementstrategy.Sothatthesustainabledevelopmento
7、fautomobileindustryandinternationalmarketingstrategytoopenupAsiaMarkethasanimportantpracticalsignificance.?字典-查看字典詳細內(nèi)容1.名詞1.進步論者2.形容詞1.進步2.累進的3.發(fā)展的4.左傾KeyWords:Self-ownedBand；AsiaMarket；InternationalMarketi
