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1、中國轎車對(duì)亞洲市場國際營銷策略分析TheAnalysisofInternationalMarketingStrategyofChineseAutomobiletoAsiaMarket摘要入世以來，中國自主品牌汽車獲得了長足發(fā)展，形成了較完整的汽車產(chǎn)業(yè)體系。政府也通過產(chǎn)業(yè)政策對(duì)汽車產(chǎn)業(yè)進(jìn)行宏觀管理，引進(jìn)技術(shù)、合資經(jīng)營，摸索了對(duì)外合作、合資的經(jīng)驗(yàn)，使中國自主品牌汽車水平有了較大的提高。因此，我國引進(jìn)了大量先進(jìn)技術(shù)和設(shè)備，改善了汽車產(chǎn)業(yè)的結(jié)構(gòu)，提高了產(chǎn)品質(zhì)量，為擴(kuò)大汽車產(chǎn)品出口奠定了基礎(chǔ)。隨著汽車工業(yè)的逐漸
2、發(fā)展和經(jīng)濟(jì)的增長，汽車市場需求也在不斷更新，在市場競爭機(jī)制的調(diào)節(jié)下，汽車營銷的模式也將隨之更新。論文首先介紹了國內(nèi)汽車的現(xiàn)狀及開發(fā)亞洲市場的意義。在此基礎(chǔ)上通過亞洲市場的了解，自主品牌汽車企業(yè)必須面對(duì)所處的內(nèi)外環(huán)境、宏微觀環(huán)境以及結(jié)合我國的特點(diǎn)進(jìn)行分析，從而找到汽車企業(yè)所面臨的機(jī)會(huì)與威脅、優(yōu)勢與劣勢，對(duì)汽車企業(yè)實(shí)施危機(jī)管理以及研究相應(yīng)的國際營銷策略，構(gòu)建一套既有理論依據(jù)又具實(shí)踐價(jià)值的危機(jī)管理對(duì)策，以保證汽車產(chǎn)業(yè)的可持續(xù)發(fā)展并對(duì)開發(fā)亞洲市場的國際營銷策略具有重要的現(xiàn)實(shí)意義。關(guān)鍵詞：自主品牌；亞洲市場；國
3、際營銷策略AbstractSinceaccessiontotheWTO,Chineseself-ownedbrandcarhadgrownbyleapsandbounds,formingamorecompletesystemoftheautomobileindustry.Governmentpolicyontheautomotiveindustrythroughtheindustrytocarryoutthemacro-management,technology,jointventures,forei
4、gncooperationinexploringajointventureexperience,sothatthelevelofChineseself-ownedbandcarhasbeengreatlydeveloped.China’sautomobileindustrytointroducealargenumberofadvancedtechnologyandequipment,automotiveindustryhasimprovedproductmix,improvedproductquali
5、ty,toexpandexportsofautomotiveproductslaidthefoundation.Withtheprogressivedevelopmentoftheautomobileindustryandeconomicgrowth,theautomotivemarketdemandsarealsocontinuouslyupdated.Undertheregulationofcompetitioninthemarket,themodeofautomotivemarketingwil
6、lbeupdated.ThispaperfirstintroducedthestatusofautomobileathomeandthesignificancetoopenupAsiaMarket.Onthisbasis,self-ownedbandcarmustfaceinternalandexternal,macroandmicroconditionandwithdomesticfeaturestoanalyzebyunderstandingofAsiaMarket,thenautomotivec
7、ompaniescanfindwhicharefacedopportunities、strengths、weaknessesandthreatstocarryoutcrisismanagementontheautomotivecompaniesandresearchtherelevantinternationalmarketingstrategyinordertobuildtheoreticalandpracticalvalueofthecrisismanagementstrategy.Sothatt
8、hesustainabledevelopmentofautomobileindustryandinternationalmarketingstrategytoopenupAsiaMarkethasanimportantpracticalsignificance.?字典-查看字典詳細(xì)內(nèi)容1.名詞1.進(jìn)步論者2.形容詞1.進(jìn)步2.累進(jìn)的3.發(fā)展的4.左傾KeyWords:Self-ownedBand；AsiaMarket；InternationalMarke
