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1、依照Hofstede的文化維度理論,國家間文化的差異可以被歸納為5個(gè)不同的維度,分別為:1.Power/Distance(PD)–Thisreferstothedegreeofinequalitythatexists–andisaccepted–amongpeoplewithandwithoutpower.AhighPDscore:societyacceptsanunequaldistributionofpowerandpeopleunderstand"theirplace"inthesystem.LowPD:powerissharedandwelldispersed.It
2、alsomeansthatsocietymembersviewthemselvesasequals.(權(quán)力距離:指的是社會(huì)中對(duì)于“權(quán)力分配不均等”的接受程度,或是說,在社會(huì)之中權(quán)利分配的分散或集中程度。)2.Individualism(IDV)–Thisreferstothestrengthofthetiespeoplehavetootherswithinthecommunity.AhighIDVscoreindicatesalooseconnectionwithpeople.IncountrieswithahighIDVscorethereisalackofinterpe
3、rsonalconnectionandlittlesharingofresponsibility,beyondfamilyandperhapsafewclosefriends.AsocietywithalowIDVscorewouldhavestronggroupcohesion,andtherewouldbealargeamountofloyaltyandrespectformembersofthegroup.Thegroupitselfisalsolargerandpeopletakemoreresponsibilityforeachother'swellbeing.(
4、個(gè)人/集體主義:指的是在社會(huì)中成員們傾向于以個(gè)人或是集體來定義自己的程度。)3.Masculinity(MAS)–Thisreferstohowmuchasocietystickswith,andvalues,traditionalmaleandfemaleroles.HighMASscoresarefoundincountrieswheremenareexpectedtobetough,tobetheprovider,tobeassertiveandtobestrong.Ifwomenworkoutsidethehome,theyhaveseparateprofessio
5、nsfrommen.LowMASscoresdonotreversethegenderroles.InalowMASsociety,therolesaresimplyblurred.Youseewomenandmenworkingtogetherequallyacrossmanyprofessions.Menareallowedtobesensitiveandwomencanworkhardforprofessionalsuccess.(Masculinity/femininity男性度/女性度:指的是社會(huì)成員對(duì)于“決斷力和物質(zhì)成功”或“感性和人際關(guān)系”的偏好程度。)4.U
6、ncertainty/AvoidanceIndex(UAI)–Thisrelatestothedegreeofanxietysocietymembersfeelwheninuncertainorunknownsituations.HighUAI-scoringnationstrytoavoidambiguoussituationswheneverpossible.Theyaregovernedbyrulesandorderandtheyseekacollective"truth".LowUAIscoresindicatethesocietyenjoysnovelevents
7、andvaluesdifferences.Thereareveryfewrulesandpeopleareencouragedtodiscovertheirowntruth.(不確定性規(guī)避:指的是社會(huì)中其成員對(duì)于風(fēng)險(xiǎn)和未知性的容忍程度。)5.LongTermOrientation(LTO)–Thisreferstohowmuchsocietyvalueslong-standing–asopposedtoshortterm–traditionsandvalues.Thisisthefifthdimensionthat