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1、ResearchonPromotionofCableforUndergroundApplication(II)－MadeforICA（China）－Projectno.:02INICAS012-034-007-1-Content總目錄I：Background[5--11]II：ExecutiveSummary[12--23]III：AcceptableInvestmentQuantityForPowerSupplyBureau[24--27]IV：Differentmodelsoffund-risinginundergroundcablingconstruction[28--65]V：Tw
2、oconstructionmodeltobefocused：“Separationfromtunnelandcable”&”Tunnelrenting”[66--70]VI：MarketStrategyAnalysisi[70--73]-2-Partone：projectbackgroundBackgroundReviewofResearchPhaseIObjectiveandMethodofResearchPhaseII第六部分-3-BackgroundAshighqualityconductor,copperalwaysperformsaveryimportantroleincable
3、field.Inrecentyears,coppercableoccupies90%inthenew-constructedundergroundcablebyChina’surbanpowersupplybureauMeanwhile,overheadlineisstillthemajorpartinurbanpowersupplyinglines,undergroundcabletakesonly10%ofit.Itisnodoubtthattoacceleratethetheurbanundergroundcablingbringshugepotentialforcoppercons
4、umptionICA(China)attacheshighimportanceonthethecopperpotentialfromundergroundcablingandtheeffectivewaytoaccessit,SINOTRUSTwasentrustedtodomarketresearchonittobuildICA’smarketstrategyTworesearchphasewasconductedbySINOTRUST(in2001and2002separately)：PhaseI：feasibilitytopushundergroundcabling,copperpo
5、tential,design–makingchain&keyfactors,targetmarketPhaseII:Effectivewaytopushtheundergroundcabling,marketstrategyintargetmarket-4-Researchresultsretrospectofthefirststage(2001)ResearchgoalResearchapproachMainconclusion-5-Researchgoalofthefirststage(2001)FeasibilityofpushingtheundergroundcablingSitu
6、ation&featureofundergroundcablingDecisionchainanddecisionfactorpushingtheundergroundcablingCopperpotentialTargetmarket-6-Researchapproachofthefirststage(2001)ProjectEvaluationDeskresearchExpertsfocusgroupForecastofundergroundcablinginChinaKeyfactorsandeffectivepushingmethodUndergroundcablingconstr
7、uctionsurveyIn-depthinterviewon6keycitiesTelephonesurveyon24citiesThecurrentsituationofChina'surbanconstructionofcable,thetypicalcasesofinfluencefactor,decision-makingmechanism,characteristicdifference,cableconst
