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1、有家就有聯(lián)合利華AbriefintroductionLogoHistoryMainbrandsUSLPBRIEFINTRODUCTIONUnileverisoneoftheworld’sleadingfast-movingconsumergoodscompanieswithproductssoldinover190countries.Morethan2billionconsumersworldwideuseaUnileverproductonanygivenday.Theirportfoliorangesfromnutr
2、itionallybalancedfoodstoindulgenticecreams,affordablesoaps,luxuriousshampoosandeverydayhouseholdcareproducts.Theyproduceworld-leadingbrandsincludingLipton,Knorr(家樂),Dove,Axe(艾科),Hellmann(漢宏)’sandOmo,alongsidetrustedlocalnamessuchasBlueBand,Pureit(凈水寶)andSuave.Uni
3、lever’sheadquarterisinHanberg,theNetherlands（荷蘭）andLondon.Thelogoiscombinedby25kindsofpatterncomposition.SUN:Ourprimarynaturalresource,thesunevokesUnilever'soriginsinPortSunlightandcanrepresentanumberofourbrands.HAND:Asymbolofsensitivity,careandneed.Itrepresentsb
4、othskinandtouch.SPICE&FLAVOURS:Representschilliorfreshingredients.BIRD:Asymboloffreedom.Itsuggestsarelieffromdailychores,andgettingmoreoutoflife.HEART:Asymboloflove,careandhealth.HISTORYUnilevergroupisacompanycombinedbytheMargarineUniecompany“瑪格瑞乃公司”andBritishLev
5、erBrotherssoapcompany“利華兄弟公司”in1929.After80yearsofdevelopment,unileverhasbecomeoneofWorld'slargestdailyconsumergoodscompanies,with173,000employeesin100countriesandregions.The2009fiscalyear,thecompanyannualsalesofabout39.8billioneuros.Unileverhassetupsixmajorgloba
6、lr&dcenter,with264manufacturingbaseinsixstates.EveryyearUnileverspendmorethan5billioneurosinglobaladvertisingmarketingtotally.Inthelatest2011fortuneEnglishnets,Unileverranksthe136thofthe500strongenterprisesintheworld.COMPANYCULTUREUnilever'sgoalistoimprovePeople'
7、sDailylife.Wemeeteverydayneedsfornutrition,hygieneandpersonalcarewithbrandsthathelppeoplefeelgood,lookgoodandgetmoreoutoflife.Weencourageouremployeesinpracticeinnovation,andaskedthemtoservethecommunityofnegativeinthestrongsenseofresponsibility."Tobelocalizedmulti
8、nationalcompany"isunilever'sglobalbusinesspurposes.Unileverbelievethatsuccessenterprisemustbeinaresponsiblemannermakingapositiveinfluenceonsociety.Weandsocialw
