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1、IntroductionToACCORTheWorld’sLeadingHotelAndTourismCompanyGUIZHOUUNIVERSITYOFFINANCEANDECONOMICSCollegeOfTourismManagementBy:Yuanhong（20112216011019）andTangchengwu（20112216011018）Accor(worldwide)groupistheworld’slargesthotelandtourismcompany.Overthelastthreedecades,Accorh
2、asbuiltanetworkthatcomprises4,000hotels.Itisalsoaleadingplayerintravelagencies(alliancewithCarlsonWagonlitTravel),andservicevoucherswithAccorCorporateServices.Thecompanyisalsorapidlyexpandinginthecatering,restaurantandcasinosectors.Withapresenceinmorethan140countries,Acco
3、remploysaworkforceofover168,000andgeneratesannualrevenueinexcessofEuro€7billion.ItislistedontheParisstockexchange.Inthehotelsector,Accorcontinuestogrowrapidlythroughacquisitionofhotelgroupsandtheawardofmanagementcontracts.ThegrowthisbasedonAccor’suniqueinternationalpositi
4、oninthemarketplace,withitsrenownedbrandsservingallsegmentsofthebusinessandleisurehospitalitymarkets,frombudgettoluxury.Beingwidelyconsideredastheworld’slargesthotelandtourismgroup-Accor’shotelbrandscoverafullspectrumoftheaccommodationmarket,therebyofferingtravellersthemos
5、tcomprehensiveselectionofhotelstylesandlocations.Accor’smainhotelsbrandsinclude:Sofitel(deluxe),Novotel(firstclass),Mercure(amulti-tieredmid-marketbrand),Ibis(economyclass)andFormule1(budget).Accor’smainhotelbrandsare:Sofitel(deluxe)TheSofitelnetworkofworld-classhotelspri
6、marilyfocusesonbusinessandleisuretravellerswhoarelookingforfirstclassquality,comfortandservice,andapersonal,refinedatmosphere.Novotel(firstclass)–Accor’s“businessclass”brandisrenownedforitsconsistentinternationalstandardsandgoodvalue.Modern,stylishhotels,Novotelsarelocate
7、dinprimebusinesscentresandpopularresortdestinations.Mercure(amulti-tieredmid-marketbrand)–Mercurehotelscoverthespectrumofthemarket–GrandHotels,Apartments,Hotels,ResortsandInns–allwithdistinctivestyleandservice,ensuringtheyarethe“key”tothecityorregioninwhichtheyoperate.Ibi
8、s(economyclass)–Ibishotelsarerenownedthroughouttheworldfortheirsimplicity,qualityandvalueformone
