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1、精品好文檔,推薦學(xué)習(xí)交流漢字的音韻美推薦漢字的音節(jié)是簡(jiǎn)單的,而漢字的音調(diào)卻清晰地刻定了“陰平、陽(yáng)平、上聲、去聲”四個(gè)音階,使我們的漢字輕重有序、錯(cuò)落有致、鏗鏘有聲。漢字本身的讀音就具有音韻之美,而漢字內(nèi)里蘊(yùn)涵的音韻之美,就更是妙不可言。同樣以“跨”字的教學(xué)為例,在學(xué)習(xí)跨字時(shí),先讓學(xué)生邊讀邊聽字音,K-U-A,讀去聲,跨字音一出,便覺清脆悅耳,愉悅之情油然而生,孩子們情不自禁地粲然而笑。再引導(dǎo)學(xué)生想象聽:看著“跨”字,想一想,你可能會(huì)聽到些什么聲音。學(xué)生的小腳輕輕做著跨步的動(dòng)作,馬上說(shuō)出:啪啪的腳步聲、佟佟的腳步聲。教師稍加提示:誰(shuí)的腳步聲?學(xué)生的思維放開想象,課堂可就熱鬧起來(lái)了:
2、小鴨子的腳步是很輕的噗噗聲,因?yàn)樗鲁车絼e人;小馬的腳步聲清脆,速度很快,嗒嗒嗒的,它要運(yùn)送物品,跨開大步,跑得很快;大恐龍的腳步聲咚、咚、咚的,它太大了,身體笨重,走路時(shí)一步一步慢騰騰往前跨,聲音特別響,震得大樹都嘩嘩地?fù)u動(dòng)。大人、小孩,各種動(dòng)物,跨步時(shí)發(fā)出的聲音各種各樣,各不相同,有的聲音顯得輕淺柔美,有的聲音顯得粗獷豪放,有的聲音顯得平和厚道,一個(gè)簡(jiǎn)單的“跨”字,卻能從中聽到如此之多、豐富有趣的聲音,可見,漢字的音韻美,那可是無(wú)以復(fù)加的。僅供學(xué)習(xí)與交流,如有侵權(quán)請(qǐng)聯(lián)系網(wǎng)站刪除謝謝3精品好文檔,推薦學(xué)習(xí)交流2011年12月GlobalMarketing,6e(Keegan/G
3、reen)Chapter10BrandandProductDecisionsinGlobalMarketing1)India'sSuzlonEnergyhasbecomeamajorplayerinthewind-turbineindustryduetoaninefficientandinconsistentpowerdistributionsystem.Answer:TRUEDiff:1PageRef:2962)TheproductPofthemarketingmixisattheheartofthechallengesandopportunitiesfacingglobalc
4、ompaniestoday.Answer:TRUEDiff:2PageRef:2973)Brandequityisanexampleofatangibleproductattribute.Answer:FALSEDiff:2PageRef:2974)Intangibleattributesofaproductincludesthestatusassociatedwiththeproductownership.Answer:TRUEDiff:2PageRef:297AACSB:ReflectiveThinking5)McDonald'sgoldenarcheshavethegrea
5、tadvantageoftranscendinglanguageandthereforeareveryvaluabletoglobalmarketers.Answer:TRUEDiff:2PageRef:299AACSB:ReflectiveThinking6)Strongbrandequityismorevulnerabletomarketingcrisesandactions.Answer:FALSEDiff:2PageRef:2987)Coca-Colahasanoncarbonatedginseng-flavoredbeverageforsaleonlyinJapan.A
6、nswer:TRUEDiff:2PageRef:299AACSB:ReflectiveThinking8)Gillettereapseconomiesofscaleassociatedwithcreatingasingleadcampaignfortheworldandtheadvantagesofexecutingasinglebrandstrategy.Answer:TRUEDiff:1PageRef:300僅供學(xué)習(xí)與交流,如有侵權(quán)請(qǐng)聯(lián)系網(wǎng)站刪除謝謝3精品好文檔,推薦學(xué)習(xí)交流9)Aglobalbrandhasthesamenameandinsomecasesasimilari
7、mageandpositioningthroughouttheworld.Answer:TRUEDiff:2PageRef:300AACSB:ReflectiveThinking10)Likeentertainmentstars,sportscelebrities,andpoliticians,globalbrandshavebecomea僅供學(xué)習(xí)與交流,如有侵權(quán)請(qǐng)聯(lián)系網(wǎng)站刪除謝謝3