國產(chǎn)動畫電影發(fā)行模式研究

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1、編號本科畢業(yè)論文國產(chǎn)動畫電影發(fā)行模式研究學(xué)院：文化產(chǎn)業(yè)管理學(xué)院專業(yè)：文化產(chǎn)業(yè)管理年級、班級：2012級1班學(xué)生學(xué)號及姓名：18120009指導(dǎo)教師及職稱：教授/助教2016年6月3日摘要近年來，文化產(chǎn)業(yè)的外部效益與內(nèi)在影響更加突出，其作為國家“軟實力”成為各國凸顯綜合國力的重要標(biāo)志之一，我國也將文化產(chǎn)業(yè)作為支柱性產(chǎn)業(yè)大力發(fā)展。動漫產(chǎn)業(yè)是我國文化產(chǎn)業(yè)的重要組成部分，研究國產(chǎn)動畫具有引導(dǎo)中國動漫業(yè)發(fā)展方向的意義，其文化價值、產(chǎn)業(yè)價值都決定其能否順應(yīng)時代要求，能否在世界文化產(chǎn)業(yè)壓力下占據(jù)一席之地，甚至能否會被世界

2、潮流所淘汰。本文對動畫電影觀影人群進(jìn)行了市場調(diào)研，分析動畫電影觀影人群的消費(fèi)偏好，從中得出國產(chǎn)動畫電影發(fā)行模式發(fā)展的有利因素；同時對動畫發(fā)行工作的業(yè)內(nèi)人士進(jìn)行了電話訪談，了解我國動畫電影的主流發(fā)行模式。并對發(fā)達(dá)國家動漫產(chǎn)業(yè)的發(fā)行模式進(jìn)行梳理，分析其成功的因素，從中找出對于國產(chǎn)動畫電影發(fā)行模式可借鑒的發(fā)展經(jīng)驗，利用后發(fā)優(yōu)勢實現(xiàn)超速發(fā)展。同時，也歸納分析了國產(chǎn)動畫發(fā)展過程中所存在的問題，其中包括動畫產(chǎn)業(yè)鏈不完善、市場運(yùn)作經(jīng)驗不足、發(fā)行渠道不暢通等。針對這些問題，本文通過逐個問題落實考察與調(diào)查研究，提出了拓展發(fā)行

3、渠道、實現(xiàn)動畫電影產(chǎn)品差異化、提升國產(chǎn)動畫原創(chuàng)力等對策。關(guān)鍵詞：動畫電影；發(fā)行模式；觀影人群消費(fèi)偏好IIIABSTRACTRecently,?with?the?prominent?influence?of?intrinsic?and?external?benefit,?cultural?industry?has?become?one?of?the?symbols?of?its?comprehensive?national?strength?of?one?country.?Thus?our?governmen

4、t?paid?more?attention?to?the?development?of?cultural?industry.?Animation?was?regarded?as?an?important?part?of?cultural?industry.?The?study?on?animation?has?a?guiding?significance?in?the?Chinese?animation?industry?development?direction.?The?superiority-infe

5、riority?of?its?cultural?value?and?industrial?value?determines?whether?China-made?animation?can?meet?the?demands?of?the?time,?win?a?place?under?the?pressure?from?worldwide?cultural?industries,?and?even?eliminate?by?the?world?trend.The?paper?sorted?out?the?i

6、ssue?modes?in?developed?countries?and?analyzed?their?factors?for?success,?from?that,?we?located?the?referential?experience?for?domestic?animation,?and?standing?on?shoulders?we?can?realize?the?overspread?development.?In?the?meantime,?the?paper?also?summed?u

7、p?and?analyzed?the?main?problems?of?domestic?animations?that?occurred?during?their?developing?process,?including?the?faultiness?of?animation?industry?chain,?impediments?of?the?release?channels,?etc.?To?solve?these?problems,?through?practicable?investigatio

8、ns,?surveys?and?researches?on?single?matters,?the?paper?provided?countermeasures?about?how?to?expand?distribution?channels,?realize?differentiation?of?the?animated?products?and?improve?the?originality?of?home