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1、Chapter3PersuasioninjudicialargumentationTheOpinionsoftheAdvocatesGeneralattheEuropeanCourtofJusticeTarjaSalmi-TolonenThischapterexploresstrategiesofpersuasiveargumentationasrepresentedbythewrittenOpinionsofAdvocatesGeneralattheEuropeanCourtofJustice.1Researchonlegalla
2、nguagehassofarbeenmainlyfocusedonlegislativelan-guageandcaselaw.JudicialOpinions2arearelativelynewgenreofresearchespeciallyintheEuropeancontext.Rhetoricwhichcanbroadlybeunderstoodaspersuasivetalkispartic-ularlycrucialinlitigation.Legalproceedingsarealwayscon?ictinitiat
3、ed.Afterestablishingthefactthatthecon?ictinquestionfallsunderthelawandisad-missible,thesolepurposeofthecourtistosolvethecon?ict.Thoseinvolvedincourtproceedingspresenttheirviewstothebestoftheirability.Thecourtthenhastomakechoicesbetweenthecon?ictingopinionsandanumberofc
4、ompetingpossiblelegalbases.Intheprocesstowardsthisgoal,oneimportantactoristheAdvocateGeneral.Inaninstitutionalsetting,argumentationtakespreferredstylesandcom-municativestrategies.Languageuseisunderstoodhereassocialpracticeandpersuasivelanguageuseasaninteractiveprocess.
5、Whodetermineswhattheproceduresthroughwhichcommunicativestrategiesbecomepreferredare,ishoweveroutsidethescopeofthisstudy.TheviewassumedinthischapterowesmuchtoBourdieu(1971and19773)inthatthedecisivefactoristhepres-tigeandvalueofsymboliccapital,thesymbolicmarket.Itshould,
6、however,bestressedthatintheviewadoptedhereitisnotacceptedthatlanguagecouldmerelybereducedtoasituationallydeterminedlistofexpressionsandformsassometimesseemstobethecaseforinstanceininformationandcommunica-tionstudies.AlthoughtheoldAristotelianobservationthatformandconte
7、ntareinseparableisstillvalid,itdoesnotfollowthatchoosingthecorrectform??TarjaSalmi-Tolonenforagivensituationwouldautomaticallyproducethedesiredcommunicativeresult.Theviewacceptedhereisthatlanguagealsoconstitutestherealityandthateveryeventoflanguageuseisaninteractivepro
8、cess.Furthermore,itmustbepointedoutthatthereisnovalue-freeuseoflanguage,butideologiesandvaluesofthecommunityinquestio
