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1、InternationalBusinessStrategyRethinkingtheFoundationsofGlobalCorporateSuccessALAINVERBEKECAMBRIDGEUNIVERSITYPRESSCambridge,NewYork,Melbourne,Madrid,CapeTown,Singapore,S?oPauloCambridgeUniversityPressTheEdinburghBuilding,CambridgeCB28RU,UKPublishedintheUnitedStatesofAmericaby
2、CambridgeUniversityPress,NewYorkwww.cambridge.orgInformationonthistitle:www.cambridge.org/9780521862585?AlainVerbeke2009Thispublicationisincopyright.Subjecttostatutoryexceptionandtotheprovisionofrelevantcollectivelicensingagreements,noreproductionofanypartmaytakeplacewithout
3、thewrittenpermissionofCambridgeUniversityPress.Firstpublishedinprintformat2009ISBN-13978-0-511-46385-3eBook(EBL)ISBN-13978-0-521-86258-5hardbackISBN-13978-0-521-68111-7paperbackCambridgeUniversityPresshasnoresponsibilityforthepersistenceoraccuracyofurlsforexternalorthird-par
4、tyinternetwebsitesreferredtointhispublication,anddoesnotguaranteethatanycontentonsuchwebsitesis,orwillremain,accurateorappropriate.ChapterTitleContentsListof?gurespageviiListofcasestudiesxiAbouttheauthorxiiiForewordxvAcknowledgementsxviiListofabbreviationsxixWalkthroughxxiiI
5、ntroductionandoverviewofthebook’sframework1PartICoreconcepts1Conceptualfoundationsofinternationalbusinessstrategy132Thecriticalroleof?rm-speci?cadvantages(FSAs)773Thenatureofhomecountrylocationadvantages1014Theproblemwithhostcountrylocationadvantages1295Combining?rm-speci?ca
6、dvantagesandlocationadvantagesinamultinationalnetwork151PartIIFunctionalissues6Internationalinnovation1777Internationalsourcingandproduction1998International?nance2199Internationalmarketing24310Managingmanagersinthemultinationalenterprise261PartIIIDynamicsofglobalstrategy11E
7、ntrymodedynamics1:foreigndistributors28512Entrymodedynamics2:strategicalliancepartners30913Entrymodedynamics3:mergersandacquisitions33914Theroleofemergingeconomies35915AInternationalstrategiesofcorporatesocialresponsibility38315BInternationalstrategiesofcorporateenvironmenta
8、lsustainability419viiContentsConclusion.Thetruefoundationsofglobalcorporate
