資源描述：
《1995考研英語閱讀理解》由會員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在行業(yè)資料-天天文庫。
1、1995Passage1 MoneyspentonadvertisingismoneyspentaswellasanyIknowof.Itservesdirectlytoassistarapiddistributionofgoodsatreasonableprice,therebyestablishingafirmhomemarketandsomakingitpossibletoprovideforexportatcompetitiveprices.Bydrawingattentiontonewideasithelpsenormouslytora
2、isestandardsofliving.Byhelpingtoincreasedemanditensuresanincreasedneedforlabour,andisthereforeaneffectivewaytofightunemployment.Itlowersthecostsofmanyservices:withoutadvertisementsyourdailynewspaperwouldcostfourtimesasmuch,thepriceofyourtelevisionlicencewouldneedtobedoubled,an
3、dtravelbybusortubewouldcost20percentmore. Andperhapsmostimportantofall,advertisingprovidesaguaranteeofreasonablevalueintheproductsandservicesyoubuy.Apartfromthefactthattwenty-sevenactsofParliamentgovernthetermsofadvertising,noregularadvertiserdarepromoteaproductthatfailstoliv
4、euptothepromiseofhisadvertisements.Hemightfoolsomepeopleforalittlewhilethroughmisleadingadvertising.Hewillnotdosoforlong,formercifullythepublichasthegoodsensenottobuytheinferiorarticlemorethanonce.Ifyouseeanarticleconsistentlyadvertised,itisthesurestproofIknowthatthearticledoe
5、swhatisclaimedforit,andthatitrepresentsgoodvalue. AdvertisingdoesmoreforthematerialbenefitofthecommunitythananyotherforceIcanthinkof. ThereisonemorepointIfeelIoughttotouchon.RecentlyIheardawell-knowntelevisionpersonalitydeclarethathewasagainstadvertisingbecauseitpersuadesrat
6、herthaninforms.Hewasdrawingexcessivelyfinedistinctions.Ofcourseadvertisingseekstopersuade. Ifitsmessagewereconfinedmerelytoinformation—andthatinitselfwouldbedifficultifnotimpossibletoachieve,forevenadetailsuchasthechoiceofthecolourofashirtissubtlypersuasive—advertisingwouldbe
7、soboringthatnoonewouldpayanyattention.Butperhapsthatiswhatthewell-knowntelevisionpersonalitywants.51.Bythefirstsentenceofthepassagetheauthormeansthat________. [A]heisfairlyfamiliarwiththecostofadvertising [B]everybodyknowswellthatadvertisingismoneyconsuming [C]advertisingco
8、stsmoneylikeeverythingelse [D]itisworthwhiletospendmoneyonad
