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1、哈爾濱工業(yè)大學(xué)工商管理碩士學(xué)位論文AbstractInthepasttenyears,thePRtradesmadeagreatadvances,marketsizegrowsfrom1.5billionin2001to26billionin2011,outstandingPRcorporationscontributethischange,Bluefocusisonofthem,notonlywitness,butalsocreator.AstheleaderofnativePRcorporations,Bluefocus'sbusinessmodelisunique,a
2、dvancedandtypical,butstillnotperfect.Bluefocushasmadeabigachievementwithcurrentstrategyincompetition,onthepremiseofkeepingadvantage,ifthereisareasonableimprovementplanonbusinessmodel,theplancanhelpBluefocusimprovetheabilityofcompetitionandkeephealthyprogress.Aftertheanalysisonbusinessmodel
3、ofBluefocus,theauthorfocusimprovementplanonservicecontent,cooperatingexpenditureandhumanjobmatching.CombinedbusinessmodelandbusinessmodelInnovationtheory,theauthormakeaplan.Accordingtothecurrentresourceandcircumstance,theplanincludethreeparts:enrichservice,includingexpandingdomainandprovid
4、ingintegrationpropagateservice;perfectsuppliersystem;servicestafftraining.Theplanproposespecificmentalityandstep.Theimplementofplandividedfoursteps.Theimplementofplanneedoperatingguarantees,includingorganization,humanresourceanddissemination,whichcanhelptheimplementofplan.Keywords：business
5、model,publicrelations,businessmodelinnovation-II-哈爾濱工業(yè)大學(xué)工商管理碩士學(xué)位論文目錄摘要................................................................................................................IAbstract...................................................................................................
6、........II第1章緒論.....................................................................................................11.1分析背景及問題提出..............................................................................11.2分析目的及意義........................................................................
7、.............21.3國內(nèi)外分析現(xiàn)狀.....................................................................................31.4分析內(nèi)容及分析框架..............................................................................51.4.1分析內(nèi)容..................................................
