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1、AbstractChina'srapidlygrowingwealthmarketrenderstheprivatebankingindustrymorecompetitiveandintroducesfreshchallenges,markinganewphaseofdevelopmentoftheindustry.Presently,mostprivatebankshavefoundtheirowndevelopmentmodes,whichtargetathigh-endwealthmanagementmarketandattractcu
2、stomerbaseswithproductsandservicesofdiversedepthsandwidths,attemptingtopartakeofthegiganticcakeofwealth.Asthemarketmatures,customersgrowmorefinanciallyaware,andtheirneedsbecomeincreasinglydiverse,theprivatebankingindustryisconfrontedwithmultiplyingproblems.Theresearchconduct
3、sacasestudyontheprivatebankingsectorofChinaMerchantsBank(hereafterreferredtoasCBM),abellwetheroftheindustry,looksintothestatusquoandinsufficienciesofitsdevelopment,andidentifiesinnovationsinitsdevelopmentmode?Itishopedthatthefindingswillcastalightonthedevelopmentoftheprivate
4、bankingbusinessesofChina-ownedbanks.Inthisthesis,wefirstlydescribetheconceptofprivatebank,itstargetedcustomersaswellasitsproductsandservices,customerdemandtheoryandinnovationtheory.Secondlyweexaminethestatusquo,characteristicsandsuccessfactorsofthreerepresentativeprivatebank
5、s,i.e.UBS(UnitedBankofSwitzerland),CitibankandHSBC(HongKongShanghaiBankingCorporation).Thirdly,focusingonitsorganizationmode,servicemodeaswellasprofitmodel,wcattemptadetailedanalysisofthemode,statusquoandproblemsofthedevelopmentofCBM，sprivatebankingbusiness.Withreferencetoth
6、ebackgroundofChina'sprivatebankingindustryandpreviousstudiesoncustomercharacteristicsanddemandsofprivatebanks,theinnovationstrategiesofCBMtprivatebankingbusinessaregivenfrominternationalexperienceandventures.Keywords：CBM;Privatebankservice;Organizationmode;Servicemode;Profit
7、model.目錄第一章緒論11.1研究背景11.2論文相關(guān)研究成果綜述21.2.1國(guó)外相關(guān)研究成果綜述21.2.2國(guó)內(nèi)相關(guān)研究成果綜述31.3論文研究意義61.4論文研究目標(biāo)、研究?jī)?nèi)容及研究方法71.4.1論文研究的目標(biāo)71.4.2論文研究的內(nèi)容71.4.3論文研究方法8第二章論文研究的理論基礎(chǔ)92.1私人銀行業(yè)務(wù)92.1.1私人銀行業(yè)務(wù)的概念92.1.2私人銀彳丁業(yè)務(wù)的服務(wù)對(duì)象92.1.3私人銀行業(yè)務(wù)的服務(wù)范圍102.1.4私人銀行業(yè)務(wù)與零售銀行業(yè)務(wù)的區(qū)別122.2客戶需求分析理論132.2.1需求層次與行為動(dòng)機(jī)132.2.2客戶需求偏好的影
8、響因素132.3金融創(chuàng)新理論142.3.1金融創(chuàng)新的含義142.3.2金融創(chuàng)新的各種理論14第三章國(guó)外私人銀行業(yè)務(wù)發(fā)展現(xiàn)狀及啟示163.1瑞士銀行集
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