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1、XX廣告推廣策劃書(shū)CompanyLogo目錄前言1項(xiàng)目分析2目標(biāo)客戶(hù)分析3ClicktoaddTitle4廣告策略5ClicktoaddTitle2ClicktoaddTitle3形象整合4ClicktoaddTitle3媒體計(jì)劃6費(fèi)用計(jì)算7CompanyLogo前言近年來(lái)房地產(chǎn)行業(yè)火熱，競(jìng)爭(zhēng)已到了白熱化階段！今年四新開(kāi)發(fā)樓盤(pán)12處價(jià)位達(dá)到2800到5000。XX地產(chǎn)由XX公司開(kāi)發(fā)，地處于四平鐵東開(kāi)發(fā)區(qū)。距四平東站約800米地理位置卓越，交通快捷。CompanyLogo項(xiàng)目分析【樓盤(pán)概況】1棟19層優(yōu)雅建筑，420戶(hù)人家?？傉嫉孛娣e6428.6㎡，總建筑面積31849.2㎡，
2、其中住宅面積20366㎡，商業(yè)建筑面積5692㎡，架空層綠化1452㎡米，自用車(chē)位127個(gè)。戶(hù)型布局圖示：戶(hù)型類(lèi)別面積（㎡）戶(hù)數(shù)（戶(hù)）比例單身公寓25116014%一房一廳40.0518043%二房一廳60.5818043%項(xiàng)目分析【地理位置】位處紫氣東來(lái)路?！窘煌顩r】目前有1路、107路、等大中巴士經(jīng)過(guò)。同時(shí)距離四平東站僅800米；連接旭日立交橋?！旧钆涮住可虡I(yè)、金融、教育、娛樂(lè)、保健、購(gòu)物等硬件設(shè)施成熟完善【教育狀況】靠近四平一中。四平3中、四平2中、八馬路小學(xué)盡在咫尺【項(xiàng)目特點(diǎn)】小戶(hù)型概念，營(yíng)造溫馨、優(yōu)雅、時(shí)尚、陽(yáng)光、健康的生活CompanyLogo目標(biāo)客戶(hù)分析目標(biāo)
3、客戶(hù)置業(yè)性質(zhì)：首次置業(yè)新婚夫婦單身貴族年輕白領(lǐng)工薪階層小私營(yíng)企業(yè)主原住居民CompanyLogoDiagramThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.TitleAddyourtextThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.CompanyLogoCycleDiagramTextTextTextTextTextCyclenameAddYourTextCompanyLo
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