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1、畢業(yè)論文（設(shè)計(jì)）TheInfluencesofChinese-EnglishCulturalDifferencesonAdvertisingLanguage1.Introduction12.InteractionBetweenCultureandLanguage32.1TheDefinitionofCulture32.2TheImpactsofCultureonLanguage43.Chinese-EnglishCulturalDifferencesInfluenceAdvertisingLanguage63.1AdvertisingLanguageAffectedbyCollectivis
2、morIndividualism63.2AdvertisingLanguageAffectedbyAuthorityorFact93.3AdvertisingLanguageAffectedbyIndirectorDirectCommunication133.4AdvertisingLanguageAffectedbytheStaticLifestyleortheDynamicLifeStyle154.Conclusion19References2121-21-畢業(yè)論文（設(shè)計(jì)）1.IntroductionModernsocietyisinformative.Asameansoftransmi
3、ttinginformation,advertisinghasbecomeanindispensableparttopeople'slife.Withthedevelopmentofeconomy,advertisementsseemtohavepervadedeverycornerofsociallife.Whetheryouareinastreet,abus,asupermarket,oracinemaoryouarewatchingtelevision,listeningtoradio,readinganewspaperormagazine,advertisementslikeunex
4、pectedguestsaresuddenlyinsightofyou.AccordingtoWebster’sThirdNewInternationalDictionary(1961),advertisingistheactivityofcallingsomethingtotheattentionofthepublic,especiallybypaidannouncement.Moreover,WeiQin(1986:86)mentionsthatadvertisementisaculturalproductwhichisthereflectionofpeople'sconceptsonp
5、hilosophyandvalue,aesthetictaste,modelofmentality,customandhabit,socialsystem,religion.However,asforanytypeofadvertising,itstransmissiondependslargelyuponlanguage.AccordingtoVerschueren’sLinguisticAdoptationTheory,theprocessofusinglanguageconsistof“thecontinuousmakingoflinguisticchoices,consciously
6、orunconsciously,forlanguage-internal(i.e.structure)and/orlanguage-externalreasons”(Verscheren1999:55-56).Advertisinglanguagehasaspecificpurpose,i.e.tobringaspecificresponseintheaudiences.Therefore,lotsoflinguistshaveconductedastudyofadvertisinglanguage.ChenBinsaid,"Advertisingtranslationisdifferent
7、fromothertranslations,italsohastheemotionaltransmissionfunctionapartfromitslanguagefeatureandexpressivestyle."(1975:76)Advertisinglanguagedistinguishes21-21-畢業(yè)論文（設(shè)計(jì)）itselfwiththeultimateaimtopersuadeconsume
