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1、★機(jī)密★長(zhǎng)虹·美菱電器專賣店建設(shè)委員會(huì)長(zhǎng)虹·美菱電器專賣店建設(shè)管理標(biāo)準(zhǔn)ZM01.06.002-2010長(zhǎng)虹·美菱電器專賣店經(jīng)營(yíng)管理手冊(cè)（建設(shè)篇）（2010年第二次修訂）2010-07-01發(fā)布2010-07-01實(shí)施長(zhǎng)虹·美菱電器專賣店建設(shè)委員會(huì)發(fā)布第19頁(yè)共19頁(yè)★機(jī)密★長(zhǎng)虹·美菱電器專賣店建設(shè)委員會(huì)長(zhǎng)虹·美菱電器專賣店經(jīng)營(yíng)管理手冊(cè)（建設(shè)篇）擬制文傳勇徐毅審核楊鯤張晅會(huì)簽蘇子歡秦塘中楊軍韋彥龍主管吳定剛鄧孝輝批準(zhǔn)劉體斌第19頁(yè)共19頁(yè)★機(jī)密★長(zhǎng)虹·美菱電器專賣店建設(shè)委員會(huì)目錄第一章專賣店定義··················································
2、·4第二章理念························································4第三章建店意義·····················································4第四章建設(shè)目標(biāo)·····················································5第五章經(jīng)營(yíng)管理模式·················································5第六章建設(shè)方式···············································
3、······7一建設(shè)主體·····················································8二人員職責(zé)····················································8三建設(shè)原則····················································8四準(zhǔn)入原第19頁(yè)共19頁(yè)★機(jī)密★長(zhǎng)虹·美菱電器專賣店建設(shè)委員會(huì)則····················································8五建店標(biāo)準(zhǔn)···························
4、·························9六溝通機(jī)制····················································9七工作計(jì)劃····················································9八建店流程····················································9九客戶選擇····················································10十確定門店經(jīng)理·································
5、···············11十一客戶洽談··················································11十二建店步驟··················································12十三建成標(biāo)志··················································14第19頁(yè)共19頁(yè)★機(jī)密★長(zhǎng)虹·美菱電器專賣店建設(shè)委員會(huì)十四日常管理··················································14十五退出機(jī)制·················
6、·································16附件························································17第一章專賣店定義1、定義長(zhǎng)虹·美菱電器專賣店（以下簡(jiǎn)稱“專賣店）是指以客戶自主經(jīng)營(yíng)，整合長(zhǎng)虹·美菱雙品牌，主推長(zhǎng)虹·美菱家電產(chǎn)品，長(zhǎng)虹·美菱家電產(chǎn)品占據(jù)絕對(duì)份額的綜合電器專賣店。專賣店按公司統(tǒng)一的形象標(biāo)準(zhǔn)進(jìn)行建設(shè)、統(tǒng)一的管控模式進(jìn)行管理、統(tǒng)一的經(jīng)營(yíng)方式進(jìn)行運(yùn)營(yíng)，并逐步推進(jìn)統(tǒng)一配送、信息化管理、規(guī)范化服務(wù)。2、經(jīng)營(yíng)范圍專賣店在選擇銷售的產(chǎn)品品類時(shí)，實(shí)施“2+2”產(chǎn)品策略。即：專賣店必須銷售至少四個(gè)門類的長(zhǎng)虹
7、·美菱產(chǎn)品。其中：兩類必銷且排他產(chǎn)品（長(zhǎng)虹電視和美菱冰箱）；另在長(zhǎng)虹·美菱其他類別產(chǎn)品（空調(diào)、手機(jī)、洗衣機(jī)、熱水器、數(shù)碼影音及小家電類產(chǎn)品等）選擇兩類或兩類以上作為必銷但非排他產(chǎn)品。說(shuō)明：2.1在四川、安徽等特定區(qū)域市場(chǎng)，公司將要求長(zhǎng)虹空調(diào)等產(chǎn)品作為專賣店必銷不排他產(chǎn)品進(jìn)入專賣店，執(zhí)行“3+1”的產(chǎn)品策略，特定區(qū)域和產(chǎn)品以總部通知為準(zhǔn)。第19頁(yè)共19頁(yè)★機(jī)密★長(zhǎng)虹·美菱電器專賣店建設(shè)委員會(huì)2.2對(duì)于長(zhǎng)虹電視、
