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《網(wǎng)絡(luò)團購的商業(yè)價值及風險分析（the commercial value and risk analysis of online group buying）》由會員上傳分享，免費在線閱讀，更多相關(guān)內(nèi)容在教育資源-天天文庫。
1、網(wǎng)絡(luò)團購的商業(yè)價值及風險分析（Thecommercialvalueandriskanalysisofonlinegroupbuying）Thefollowingisane-commercethesisaboutthecommercialvalueandriskanalysisofonlinegroupbuying.Welcometobrowse!Abstract:asanewconsumptionpattern,thenetworkgrouppurchasenotonlybringconsumerbehaviorso
2、thatconsumersfindeverythingfreshandnew,itisnotonlyanewtypeofmarketingforbusinessestosavemoneyandprofit,isaninnovativeconsumerrevolution.Intheimmaturemarketofelectronicbusinessaffairs,networkgrouppurchaseinbusinesses,consumersandthesiteitselfhasthecommercialvalu
3、eofitsabilitytoquicklysweptthemarket,butinacrisisofconfidence,thehomogenizationofcompetition,developmentandmarketsupervisionTherisksalsoposechallengesforitsprospects.Keywords:onlinegroupbuying;commercialvalue;riskanalysisWiththedevelopmentofChina'seconomycontin
4、uestoacceleratethepace,improvepeople'slivingstandards,thedemandformoreandmorepeopleofcatering,entertainment,beautyandothersectorsoftheserviceindustry,withechoesofmoreandmorebusinessesinvolvedinthisindustry.Insuchafiercecompetitiveenvironment,anewtypeofmarketing
5、,andevencanbesaidtobeshopping,israpidlydevelopingwiththethunder,thisisthenetworkgroupbuying.Networkorganizationistheso-callednetworkgrouppurchasegrouppurchase,isthatconsumersdonotknoweachotherthroughtheInternet,thepowerofthe"gettogether"togatherfunds,increaseof
6、businessandnegotiationability,inordertoachievethebestprice.Accordingtotheprincipleofsmallprofits,quickturnover,largequantityandhighprice,themerchantscangivethegrouppurchasediscountbelowtheretailpriceandthehigh-qualityservicethatcannotbeboughtalone.Grouppurchase
7、websiteasanintermediarybodyconnectionbetweenbusinessesandconsumers,providepreferentialgoodsandservicestoconsumersandbusinessesofthecity,fromtheCommission,consumersgetpreferentialprices,businessmenearnfeesandpopularity.1thedevelopmentofonlinegroupbuyinginChinaTh
8、eboomofonlinegroupbuyinginChinawasinthefirsthalfof2010.InJanuary2010,afterthefirstChinesegrouppurchasesitefullonlineline,thenumberofgrouppurchasewebsiteincreasesrapidly,inAp
