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1、U-shop校園電子服務平臺創(chuàng)業(yè)計劃書目錄第一部分執(zhí)行總結1.1公司簡介.....................................61.2項目背景.....................................61.3業(yè)務介紹.....................................61.4公司戰(zhàn)略.....................................71.5市場分析.....................................71.6市場營銷....
2、.................................81.7技術支持.....................................81.8管理體系.....................................81.9投資及財務...................................9第二部分項目背景2.1產業(yè)背景....................................102.1.1電子商務總體發(fā)展狀況...........................10
3、2.1.2校園電子商務發(fā)展現狀...........................102.2U-shop簡介..................................112.2.1U-shop的創(chuàng)立...................................112.2.2MO2C模式介紹...................................112.2.3U-shop的三大核心理念...........................122.2.4盈利模式.................
4、.......................12第三部分業(yè)務介紹3.1業(yè)務的選擇..................................133.2進貨渠道....................................133.3業(yè)務介紹....................................143.3.1旅游信息服務...................................143.3.2家鄉(xiāng)特產業(yè)務...................................153.
5、3.3換客易物業(yè)務...................................173.3.4特色零食飲品...................................183.3.5服飾業(yè)務.......................................193.3.6日化用品業(yè)務...................................213.3.7特別定制業(yè)務...................................21第四部分公司戰(zhàn)略4.1公司概述..........
6、..........................224.2總體戰(zhàn)略....................................224.2.1公司使命.......................................224.2.2核心理念.......................................224.3發(fā)展戰(zhàn)略....................................234.3.1初期........................................
7、...234.3.2中期...........................................234.3.3長期...........................................23第五部分市場分析5.1行業(yè)背景..........................................245.1.1社會背景.......................................245.1.2市場背景......................................
8、..255.2消費群體...........................................255.2.1龐大的消費群體.................................255.2.2一定的經濟獨立性和消費需求.....................255
